Author Archives: Tom Foster

About Tom Foster

Tom Foster spends most of his time talking with managers and business owners. The conversations are about business lives and personal lives, goals, objectives and measuring performance. In short, transforming groups of people into teams working together. Sometimes we make great strides understanding this management stuff, other times it’s measured in very short inches. But in all of this conversation, there are things that we learn. This blog is that part of the conversation I can share. Often, the names are changed to protect the guilty, but this is real life inside of real companies.

In Three Months Time

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Things look dire. We are on the precipice of disaster. Twist of fate with permanent consequences.

All these headlines are designed to hijack the primal brain. The primal brain only asks this one question – Is what I am about to hear going to kill me? If it is, then I will pay attention. And, it does.

The leader has to engage beyond the primal brain. But, how? We cannot deny the primal brain was stimulated to cry out an extreme warning. We simply have to thank the primal brain for sharing, “thank you for sharing.” And, move on.

It’s not a matter of what is happening now. The leader has to think, how will things be in three months time? How will things be in six months time? This emergency will be over, and then what?

The Crisis is Over (Soon)

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We created our crisis response. Uneven across the landscape, some more affected than others. By now, we are doing what we thought prudent. For some, that will necessarily be maintained, others may see dramatic shifts in the next four weeks.

Get Ready
While your crisis response is set (one way or the other), it is time to plan for a transition. It is time to blend your crisis response team with your transition team.

Time Frames and Scenarios
Look at the extremes that may happen in your what-if scenarios. Look at the time frames –

  • April 30 will see the expiration of current “essential services” guidance. Some places will see continued guidance, other places will see re-definition.
  • Four weeks out, there will be some re-mobilization, and that experience will teach us more about how we will proceed (or retreat).
  • Two months out, we will begin to understand our companies in the midst of this chronic condition. And we will learn more about what is possible and not possible given the circumstance.
  • Four months out (August), we will gauge our ability to cope and determine how to leverage our assets in the face of circumstances.
  • Eight months out, we should see what we will look like going forward into the future, however modified, however different.

This is not something that will just get fixed. This is more likely a chronic condition we have to adapt to. Even if herd immunity kills off COVID-19, you can rest assured there will be a COVID-20.

Why People Don’t Listen

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“They just don’t listen,” Roy complained. “You would think they would have some respect. After all, I have been doing this job for more that 15 years.”

“It’s because they have a dot,” I replied.

“What do you mean they have a dot?”

“A dot. Everybody has a dot. Your team members, each, have a dot. You have a dot. Only your dot doesn’t match their dot.”

Roy was quick. “Okay, but if their dot is wrong, why don’t they listen to me?”

“I don’t know, why do you think?”

Roy was ready for bear. That’s a Texas expression that means Roy wanted to argue. And he was perfectly willing to go first. “Sometimes, I think they are just pig-headed, stubborn. My logic is easy to see, but if I point out they are wrong, it seems they cling to their ideas even harder.”

“Imagine that,” I pondered out loud.

Here is MY Position

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This pandemic is not simple, it is incredibly complicated with tons of uncertainty surrounding it. And, I observe a deepening divide between medical conservatism and getting the country back to work. Some of these discussions are emotionally heated, vociferous.

Some have asked about my position. The instant we take a position, we stop listening. When we stop listening, we stop learning. You may think you are listening, but you are listening with bias, selectively seeking out only what you want to hear.

In our dramas, there are three groups of characters, heroes, victims and villains. One cannot exist without the other two. It is a co-dependent relationship, they draw and feed on each other. For any of the three characters to win in the drama, the strategy is NOT to be a more vile villain, a stronger hero, or a suffering victim. The winning strategy is to get off the stage.

Levels of Listening

  • Ignoring completely.
  • Pretending to listen.
  • Selective listening.
  • Listening to respond.
  • Listening to understand.
  • Listening for intersection, where we have common ground.

It is only when we find common ground that we can build a relationship.

Emerge As a Better Company

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How will your business emerge as a better company?

What elements of your business need to be retired? What processes should be eliminated? Reminds me of Tim Ferris‘ five step program, with my extra credit step.

  • Eliminate what is not necessary.
  • Simplify what is over-complicated.
  • Combine things that should be done together.
  • Outsource those things that are not part of your core.
  • Automate (digitize) what is left.
  • (Extra credit) Employ humans to do only what humans do best.

This is a time to accelerate the steps. Perhaps, your business will emerge as a better company.

This is Not a Pause and Restart

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One month ago, perhaps we thought this would be a V shaped recovery. Pause, restart. With 6.6 million unemployment claims this week, we are in for a longer haul. In the midst of damage control, if you are the leader, you have to think a bit further out.

Now is the time to plan out some variations in your what-ifs. April is gone. What if May? What if June?

What if June sees a relaxation and there is a resurgence in cases? What if additional government intervention occurs because of case resurgence?

Think about the variables and the combination of variables. We will emerge from this pandemic, we will. This is not the time for despondent thinking. This is the time for resourcefulness in the face of uncertainty. Think beyond emergency measures. What will life be like in two months time, three months time?

COVID-19 is Shattering Your Culture

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Culture is that unwritten set of rules that governs our required behavior, in the work that we do together. If it was written rules, that would be your standard operating procedures. Culture is largely unwritten.

It’s all about behavior. Of course there are ideals, beliefs and assumptions we hold that drive those behaviors, but culture is all about behavior.

Culture (ideals, beliefs and assumptions) are reinforced through customs and rituals. COVID-19 is shattering your culture, throwing you out of your rhythm. Look at your customs and rituals. Perhaps, now is the time to double-down on your customs, examine your rituals. What are you doing to hold your team together?

Did COVID-19 Break Your Business (Model)

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The most strategic decision you make is “What business are we in?”

Before you answer that question, there are two other questions –
Is there a market for that business?
Is the market big enough to sustain that business?

COVID-19 wants to break your business (model)
Is your business considered an essential business?

What else changed about your business model (forever)? Most of these issues are fixable, but you have to adapt.

  • Channels you use to market to customers. What are your customers currently paying attention to? What are your customers rejecting related to marketing messages?
  • Customer interface. Is the face-to-face interface currently not possible? If face-to-face is necessary, does that interrupt your business model? For you to succeed, what has to change?
  • Texture of the customer relationship. Is the relationship transactional? Are you a trusted advisor (thought leader)? Are you customer intimate? How does your business model create that relationship? Has COVID-19 interrupted that relationship? How will you adapt?
  • Value promise. What is your value promise? Has COVID-19 interrupted the way you deliver that promise? How will you adapt?
  • Price. As you adapt your ability to deliver that value promise, does it impact the price your customer is willing to pay for that value promise? Will you adapt your price? Will you find another way to maintain your price structure related to your value promise?
  • Resources. What resources do you need to fulfill your value promise? Are those resources still available in the volume you require? Has the price point changed for those resources? Do you have to bring some of those resources in-house? Are there internal capabilities that need to be out-sourced?

Has COVID-19 interrupted your business model? Is this only temporary or is this forever? Can you adapt in the short-term? Might you have to adapt in the long-term? How will you re-think your business model?

These permanent adaptations will seem clumsy at first, but permanent nonetheless. And the clumsiness will become practiced, and those among us who practice will become competent at a new way. And the new way will improve on par with the old way. And, we will wonder what took us so long to get over our resistance.

Death of the Doorknob

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I asked on Wednesday, what is likely never to return. Doorknobs will still have their place in private homes, but building designers may rethink surfaces that have to be continually sanitized. Post COVID-19, what will change about your business model?

  • The way you interface with customers.
  • The channels you use to market to customers.
  • The texture in your customer relationship.
  • Your value promise.
  • The price your customer is willing to pay for your value promise.
  • The resources you need to fulfill your value promise.
  • Your cost structure to pay for those resources.

Death of take-out
“I appreciate you as a customer, and I am glad you ordered a meal in my restaurant. No, you may not come inside, not even to pick up your food. We do not offer take-out, we only offer drive-thru.” Long ago, restaurants realized the disparity between the capacity output of the kitchen and the seating capacity in the dining room. Some current restaurants have dedicated parking spaces for take-out, those will disappear. New restaurant construction will consider ingress to drive-thru lanes to expedite meal throughput. The capacity of the restaurant will now be on the output of the kitchen.

Death of cash
This may also be the death of the swipe or chip credit card. NFC (near field communication) terminals allow touch-less transactions at the checkout counter. The checkout counter will no longer have a person standing behind it.

Death of the cashier
We all hate those self-serve checkout counters. The bar code doesn’t read because it’s frozen over or smudged with dirt. Doesn’t matter. Any transaction not requiring a human (or fewer humans) will be performed by a computer.

Death of the doorknob
Keyless entry, building security will all go touch-less. Your smartphone will gain your access, with a code connected to your identity.

Most of this technology already exists. Post COVID-19, its adoption will be accelerated. Think long and hard about your business model.

These permanent adaptations will seem clumsy at first, but permanent nonetheless. And the clumsiness will become practiced, and those among us who practice will become competent at a new way. And the new way will improve on par with the old way. And, we will wonder what took us so long to get over our resistance.

Clumsy at First

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Last week, I published the following excerpt –

Those permanent adaptations will seem clumsy at first, just not the same, but permanent nonetheless. And the clumsiness will become practiced, and those among us who practice will become competent at a new way. And the new way will improve on par with the old way. And, we will wonder what took us so long to get over our resistance.

Now, a list of questions, from which I would like to get your response.

  • In your business, what have you learned over the past month, that you did not know before?
  • In your business, what changes have you made out of necessity?
  • In the changes that you have made, what might become permanent?
  • How are you practicing those new things, to become competent in those new things?
  • In your business, what is likely never to return?

Post your comments, I am curious. -Tom