“There are a lot of companies with low prices,” Curtis began. “But people don’t talk about Costco the way they talk about Walmart.”
“Why the curiosity?” I asked.
“We can debate the low prices, but what they talk about is the people,” Curtis replied. “Why is there such a stark difference in the people who work at Walmart versus the people who work at Costco?”
I nodded. “Tell me more.”
“When I visit, Costco employees seem happier. They’re helpful. They work there longer, turnover is less. Even though the carts are jammed full, the checkout lines move quickly,” Curtis explained.
“How do you know?” I pressed.
“I’ve shopped there. I’ve read stories. Friends tell me the same thing.”
“So, these are observable behaviors?”
“Yes,” he nodded.
“Both companies are in the category of low-cost-provider,” I said. “What’s different about what Costco believes about their team members?”
“Well, I know they pay their employees more,” Curtis was quick to reply.
“If Costco pays more, why isn’t that simply a higher expense? What does Costco believe about their team members that is different?”
“It’s not just about the money,” he stopped to think. “I think they believe that if turnover is less, recruiting costs are less, people gain more experience, experienced people make fewer mistakes, they know the merchandise better, that the total cost of personnel is worth the tradeoff against low wages. That creates a completely different working environment.”
“Do you think that different working environment has an economic impact on other things? Are customers more likely to renew their memberships? Are customers likely to buy more? If that’s the case, then is paying higher wages really an expense or is it just part of their business model? Do customers look at a visit to Costco as an adventure?”
—
Premeditated Culture, now available from Amazon.