Tag Archives: structure

Customers, Strategy and Structure

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Structure follows strategy. Strategy follows customers. It all starts with a customer.

  • Who is your target customer segment?
  • Who is your best customer?
  • What is your best customer’s profile? How do we recognize them?
  • What does your customer need? What is necessary in your customer’s life?
  • What does your customer want? What is your customer’s preference?
  • How will you collect that data? How much data do you need?
  • How will you analyze that data?
  • How will you verify the accuracy of your analysis?

Strategy follows customers?

  • Based on what your customer needs, what is necessary in your customer’s life, what product or service can you produce to satisfy that need?
  • Will your customer be willing to pay a price for your product or service that allows you to make a reasonable profit?
  • In the profit for your product or service, is there enough volume to sustain your company’s operation?
  • Is your product or service exclusive to your company, or do competitors offer a similar product or service perceived on an equal basis?
  • Based on your customer’s preference, what will make your customer decline your competitor’s offering and buy from you? What is your competitive advantage?
  • How can you create that competitive advantage in a way that is sustainable, difficult or impossible to copy by your competitor?
  • How can you effectively communicate the competitive advantage to your customer?
  • How can you operationalize your competitive advantage to make is real, observable and obvious?

Your responses to these questions will guide your structure.

  • What core functions do you need to create the product or service your customer needs?
  • What support functions do you need to meet your customer’s preferences in the way they want to buy?
  • In each function, what is the level of work required to sustainably produce the desired outputs?
  • In what way does each function need to integrate with its neighboring functions related to work handoffs?
  • What is the output capacity of each function, and how does its output match the output capacity of its neighboring functions?

Customers drives strategy, strategy drives structure.

Why Structure?

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From the Ask Tom mailbag –

Question:
In your workshop, you say that everything starts with structure, or organizational structure. There are so many other management issues to focus on, like communication, efficiency, goal setting and teamwork. Why do you always focus on organizational structure?

Response:
You are correct. Communication is important, lean initiatives bring efficiency, goal setting keeps us focused and teamwork helps us work together. But, all of those efforts will underperform if undertaken on top of a faulty structure. You may even see short term improvement by setting goals, or being more efficient, but in the long run, a faulty foundation will rip those improvements apart.

Get your structure right, and many of your issues related to management and motivation will disappear (almost overnight).

Leadership Charisma

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Leadership is a billion dollar business, yet all around us, we rarely see effective leadership. There are books, seminars, groups and programs to build better leaders (that’s the billion dollar business), yet much of that effort is wasted and fruitless.

The effectiveness of an organization is based on its structure and the role of leadership is to design and build that structure. Effective leadership has less to do with charisma and personality, more to do with building an organizational system to get work done.

Structure begins with the founder, a structure of one. There is work to be done and the founder is doing the work. There is always work left over, so the founder hires three or four people. These people do a little bit of everything. The work is organized around the scarce resources of infant structure. At some point the founder realizes the work can no longer be organized around the people, the people have to be organized around the work.

Organizing the people around the work requires that specialized roles be defined, tasks, activities and expected outputs from those activities. This is the emergence of roles.

This organization is no longer a structure of one, but a structure of many. It is not enough for each person to play their role, the roles have to be designed to work together, more complex than a structure of one, a structure of many. And, organizational structure is born.

Organizational structure is simply the way we define the working relationships between people. The two things that must be defined are –

  • In this working relationship, what is the accountability?
  • In this working relationship, what is the authority? Authority to do what? Make decisions and solve problems the way I would have them solved.

And, so the structure of one becomes the structure of an organization. I don’t care about your personality or charisma as a leader. I only care whether you can design and execute the structure, to get some work done.

It’s Not Your People

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It’s your structure. Peter Schutz (1930-2017), former CEO at Porsche quipped, “the successful companies are those that get extraordinary results from ordinary people.” It’s not your people, it’s your structure.

Structure is the way you think about your company. That includes your business model, who you think your customers are, how you think they use your product or service, why you think they use your company vs a competitor. It’s your structure.

Organizational structure is way we define the working relationships between people. The first level is every person playing their role. The second level is the way those roles work together. It’s your systems. The way we think about roles and the way those roles work together determines the effectiveness of the organization.

Every company has people. Every company thinks their people are special (and they are). It’s the structure that determines the company’s success. Extraordinary results from ordinary people. It’s your structure.

Setting Context

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“One of my main responsibilities, as a manager, is to set the context for my team? What do you mean?” Paula asked. “I assume this is more than introducing each other.”

“It’s all about the work,” I replied. “Context starts with a clear understanding of the task at hand. What is the quantity, quality standard, necessary resources and the time frame. QQT/R.

“Next, is how that assigned task fits with the larger picture, that you, as a manager are accountable for. This provides the team with an understanding of just how big their role is, in the larger picture.

“Context also includes the work their teammates are doing, work that intersects with their work, work output they may be waiting for, work output they produce that someone else may be waiting for.

“Context answers the questions – How do I fit in? What is the importance of the work I am doing? What do others depend on me for? One of the primary accountabilities for every manager is to set context for the team.”

Constructed, Tested, Adopted

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“Easy to answer the negative, more difficult to answer the positive,” I repeated. “In what way can we create the conditions where creative ideas can be constructed, tested and adopted?”

“I remember reading something from a long time ago, about a company that had something called skunkworks,” Susan was thinking. “It was still inside the company, not really a secret, but hidden away somewhere.”

“Lockheed Martin, America’s first jet fighter,” I explained. “Why do you think it was hidden away, not a secret, but out of sight?”

“They were probably experimenting with things where they did not know the outcome and the probability of failure was high. My guess is that, when there were failures, no one knew about it, so nobody got fired.”

“Exactly, the probability of failure was high, so the skunkworks were separated from operations, there was no real impact, no downside consequences. So, if the probability of failure was high, why did the company tolerate it?”

Now, Susan smiled. “Because the possibility of upside was substantial. And, they had to work all the kinks out of the ideas. There were likely failures along the way, but the company minimized the risk while they were making headway.”

I repeated my question, “In what way can we create the conditions where creative ideas can be constructed, tested and adopted?”

What’s Stopping Innovation?

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Susan looked down, her face long in frustration.

“You look at creative ideas,” I said. “I look at context. I have to acknowledge your frustration at the lack of progress in your journey of innovation. Let me re-frame my observations with a forward looking question. In what way can we create the conditions where creative ideas can be constructed, tested and adopted?”

“I am not sure where you are going with this,” Susan responded.

“Let’s assume your creative ideas have merit. What conditions exist in your company that resist the construction, testing and adoption of new ideas?”

“Now, that’s an easy question to answer,” Susan chuckled through her frustration. “There is a long list –

  • We already tried that before and it didn’t work?
  • It’s too expensive.
  • It will take too long.
  • The last person with an idea like that got fired.
  • We are headed in exactly the opposite direction and we have too much sunk costs to change direction now, even though what we are doing isn’t working.

“Nice list,” I smiled. “It’s always easy to answer the negative, now let’s answer the positive. In what way can we create the conditions where creative ideas can be constructed, tested and adopted?”

The Bloated Organization

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From the Ask Tom mailbag –

Question:
I grew up, as a manager in a small company. I just received an offer, which I accepted at a large company with over a thousand employees. As I look around, and I know this is a corporate structure, I feel a little lost. There are managers of this and that, directors, senior levels, junior levels. I got a copy of the org chart, looks like there are about eleven levels between the clerical team and the CEO. I have only been here for two weeks, but it looks like chaos. Even the meetings I attend seem misdirected. There is a formal agenda that gets blown through quickly, then there is a discussion (argument) that goes until the end of the meeting (always ends on time). Did I make a mistake? Should I have stayed at my old company? (Unfortunately, too late, they already filled my old position.)

Response:
At least they end their meetings on time.

I often get a call from a company like this, complaining of two things. They think they have a communication crisis or a personality conflict between two people. The company wants to know if I can arrive, do some personality profiling and conduct a communication seminar. Your description gives me better clues to what is really going on.

In most cases, I do not believe in communication breakdowns or personality conflicts. I believe there is a structural issue. Structure, organizational structure, is simply the way we define the working relationships between people. On paper, it looks like a chart, in real life, a messy chart.

The most important definition in working relationships is two related concepts, accountability and authority, one goes with the other. To be accountable for an output, I must have the authority to make a decision or solve a problem in the way I would have it solved. If I have the authority to make such a decision, I must also have the accountability that comes with it.

This basis for organizational structure, accountability and authority, also provides guidance for the number of management levels required. Without much more due diligence, my intuition tells me this organization needs no more than five levels, meaning it needs no more than five levels of accountability.

Organizations, like the one you described, get bloated because there is no framework for decision making or problem solving. Supervisors get promoted to manager because someone needed a raise and got a title instead. Or, someone got a raise and needed a title to go with it. Or, an underperforming team member needed more supervision, so they got a special manager to watch over them (instead of a demotion or termination). Organizations get bloated for all kinds of reasons. And, that bloating costs the company in decision friction and problem solving throughput.

But, you are in a situation you are stuck with, at least for now. And you are likely a junior manager with lots of accountability and little authority. Here is your first baby step. Get clear with your manager, in each key area of your role, what is the specific output and how often will that be reviewed. For each accountability, what is the authority you have to make a decision or solve a problem in the way you would have it solved. That will keep you from getting fired in the first 60 days.

Check back with me then and tell me what more you have learned.

Your Business Model and Constraints

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Every business has a model, an internal structure that helps to understand the way it interacts with its market. Business Model Generation defines these elements –

  • Customer Segments
  • Value Proposition
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partnerships
  • Cost Structure

I suggest another element surfacing as the world comes back on line in this pandemic – constraint.

Every system (business) has a constraint. That constraint is connected to a-capacity-of-something. Initially, constraints show up as whack-a-moles and we arm ourselves with mallets to snuff them out. For realtors, leveraging tools like Digital Business Cards For Realtors can also eliminate constraints in networking. Eventually we understand that every system will always have a constraint, our job is to put the constraint where we want it (strategic constraint). Some constraints are internal to our business model, sometimes they are outside (external systems, like the market, regulation, finance, labor, technology).

Examine your business model and its constraints. Capacity may have shifted due to the pandemic, your constraint may have moved, your business model may be wobbly because something subtle (or not-so-subtle) has changed. Additionally, when forming a business in Georgia, understanding the specifics of a georgia llc can help you navigate any new constraints or changes more effectively. Consulting with local experts can ensure that your LLC complies with state regulations and leverages the benefits available to businesses in Georgia.

Looks Like a Personality Conflict

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The situation may look like a personality conflict, but the symptom leads us astray. When two people are at cross-purposes, locked in disagreement, it is because we, as managers, created the conditions for the behavior we see.

Still looks like a personality conflict?

If you are in a place of worship, a temple, synagogue, sanctuary, are you likely to be loud and boisterous or quiet and reflective? If you are at a sporting event and your team just scored a goal, are you likely to be loud and boisterous or quiet and reflective? Your behavior in those two circumstances is quite different, but did your personality change?

Your behavior changed because the context changed.

Change the context, behavior follows.

Structure is the way we define the working relationships between people in our organization. Culture is that unwritten set of rules that governs our required behaviors in the work that we do together. Structure is culture. Culture is context. Change the context, behavior follows.

Be careful how you define the working relationships in your organization. Structure creates the conditions for things that look like personality conflicts.
——
Change the context, behavior follows, first taught to me by Gustavo Grodnitzky.