“I got my weekend reading done,” Lucas was proud. “This is the second management book this month,” he nodded.
“I encourage reading,” I replied, eyeing the bright red cover, written by a famous author. “What did you learn?”
“This guy has a recipe he says is guaranteed. If I just follow the steps, he promises the same result he had with his company.”
I smiled. “Do you respect this author? Do you believe he was successful in the problems he tackled? Do you think he had a deep understanding of his circumstances and his points of leverage?”
“Absolutely,” Lucas nodded. “The author is very well respected, with a very successful company.”
“Do you think the author has a deep understanding of the problems you face, with your company, in your market, with your team?” I wanted to know.
“Well, of course not, he doesn’t know my specific problems,” he said.
“You see, for this book to helpful, you have to understand your problems as deeply as the author understood his problems. And, they will be different. Whatever prescription he laid out is unlikely to work in your scenario. The value in the book is not the prescriptive solution, though that is what everyone skips to. The value is in the understanding of the problem, the analysis, alternative solutions. Understand your problems as deeply as the author understood his.”