Tag Archives: team

How to Establish Purpose Across a Team

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Julia was working quickly, but there were times when it seemed she was going oh, so, slow.

“Sometimes, you have to go slow so you can go fast,” she explained. As a new manager, working with a veteran crew, she had some significant hurdles to overcome. And the team had some significant changes to make. Though the volume in their department was growing, their profitability was sinking to barely break-even. This whole service line was in trouble.

“We have to make some changes and we have to make them fast. But first, I have to build a platform to make those changes.” Julia was firm in her belief about the steps she was taking.

“So, tell me about the slow part?” I asked.

“Instead of arguing about the way we do things, I have to establish discussions of purpose. I started with Ralph, then two other guys who have been around a while, then the rest of the team. All the conversations were different, but they all ended up in the same place. I got every team member to talk about a significant project and why it was important. In each conversation, I wrote the essence of the story on a 3×5 index card. Tomorrow, I am going to use that as leverage.”

How to Build Team Momentum Quickly

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“Why was it so important that you moved Ralph to a conversation about purpose?” I asked. As a new manager getting pushback from a veteran crew, Julia was working quickly.

“As their manager, I have goals and objectives that I have to reach. I have purpose in my role just like they do. The sooner I can engage the team leaders in a discussion about purpose, the sooner we can find an intersection and get started to someplace new.”

Julia stopped. She knew she had made her point, but there was something else even more important.

“You know, I told you that Ralph seemed proud that the team ran off their last manager in three months? Here’s the thing. I don’t have three months to fail. I have three days to get this turned around and three weeks to show positive results.

“I can’t afford to wait and see. That is why these conversations are so important. And conversations about purpose are the quickest way I know to get there.”

How Does Culture Retain the Team?

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Ray was looking at his list. “So, I can count on losing this person. They already gave their notice. And I know they will continue to have contact with the other team members, so I know they will talk with each other.”

“Yes, they will talk. And they will talk about money. And money will appear to be the only reason to work at one company versus another. In what way can you, as a manager, put this in perspective for your team. In what way can you effectively communicate, effectively remind people about the other reasons people work, the other reasons people work here?”

Ray was shaking his head, then nodding his head. “So, it turns out that our team culture is really important after all.”

“Yes, when we sit and talk about job satisfaction, matching people’s talents with job requirements, matching people’s capability with the challenge level in the position, creating a trusting work environment, you think I am talking about being warm and fuzzy. The reason that stuff is important, the reason you have to pay attention, is to win this war against competitors. And you can’t win it with money.

“And if all your competitor has to offer is money, then you will make it very expensive for them. And in the end, their cost structure will be out of whack, and you will still win your customers. Culture eats the competition for breakfast.”
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The Decision is Yours

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Victor was staring at the floor, head cupped in both hands. “What a stupid decision.” He was quiet. I was quiet. Silence can do a lot of heavy lifting.

Finally, he continued. “I want to involve my team in decision making. But when we take a vote, they often make the wrong decision. As their manager, I feel like a heel, going against their vote. But I don’t want to let them do something stupid and waste a bunch of time.” He lifted his head.

“Victor, first, do not let them vote. Between you and your boss, who is accountable for this decision?”

“Well, I am,” he said.

“If you are held accountable for the decision, then you have to make the decision. You can involve your team, ask them for input, but you are the manager, the decision is yours to make. Here is what this sounds like to your team.

“Hey, Team. As your manager, I have a decision to make. This is an important decision and will have an impact on every team member here. So, I want to you to help me consider all the angles. After I consider your input, I have to make this decision. When I do make this decision, I will need your support and your full efforts to make this happen. So, who has the first idea?

“Victor, understand, people will support a world they help to create, even if it is not totally their idea. You should involve them, but the decision is yours.”

Who Is Accountable for the Goal?

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“Our goal, their goal? What’s the difference?” Brent retorted.

“The difference is your relationship with the team, their relationship with you and your understanding of who is accountable,” I replied. “When they don’t meet your goal and you come down on them, how do you think they feel? What is their attitude toward you?”

“They know I am disappointed in them.”

“No, they get pissed at you.”

“Pissed at me?” Brent sat back. “I am not the one who is supposed to be selling, they are.”

“You are right. As the leader, I expect you to devote full attention to the management of this sales force. Which is why they are pissed at you.”

“I still don’t get it. Why are they upset with me?”

“Assuming they are doing their best, and you are still falling short of your goal, who is the only one who can hire more salespeople? Who is the only one who can schedule overtime? Who is the only one who change the assignment of leads? Who is the only one who can change their collateral literature? Who is the only one who can set selling margins?”

Brent was silent, then finally spoke, “That would be me.”

Group Accountability?

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“At first, this group dynamics stuff looked interesting, you know, everyone together under a team incentive bonus. It sounded exciting in the seminar, but in real life, this is painful,” Naomi explained. “The worst part, is we’re not getting any work done.”

“So, who is accountable?” I asked.

“I think everyone has to take a small part of the responsibility for the team not cooperating,” Naomi replied.

“No, I don’t mean who is responsible for the mess. I mean, who is accountable for the goal?” I insisted.

“The goal? We’re not even talking about the goal. We are just talking about cooperating better together, as a team.”

“Perhaps, that’s the problem,” I suggested. “You are spending so much time trying to cooperate as a group, that you forgot, we are trying to get some work done around here.

“Is it possible,” I continued, “that you have been misdirected to think more about shared fate and group dynamics than you have about your team. A team is not a group. A group may be bound together by shared fate, but a team is bound together by a goal. Stop thinking about group dynamics and start thinking about the goal. That’s why we are here in the first place.”