Tag Archives: goals

Whose Goal Is It?

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“I know how it is affecting you,” I said. “How is it affecting the team?”

“Well, when they don’t meet the goal,” Brent explained, “I sit down with them, mostly one at a time and talk to them about doubling down their effort. They are just going to have to work harder. They can tell I am disappointed in them, so I am sure it makes them feel bad.”

“Why are you disappointed in them? Are they doing their best?” I asked.

“Yes,” Brent slowly nodded. “They are doing their best, but they are missing the goal.”

“Whose goal?”

“Well, the team goal. I am just trying to help them meet the team goal.”

“What do you think the team goal is?”

“Well, we measure it in revenue, average revenue per sale, and number of new clients. The goal this month, it is supposed to be our best month of the year, is 47 new clients.”

“The goal is 47 new clients? That’s good, but I want you to understand that is not the team’s goal.”

Missing Objectives

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“I am a bit confused about what to do,” Brent explained. “All of our plans this year, all of our goals, we are just so far away from where we thought we would be. I am worried.”

“What do you think happened?” I asked.

“Well, we build to order. Every project is unique. We have all the resources we need, we have all the people, in fact, too many people, but our customers are not ordering according to forecast.”

“And, what is your role in all this?”

“I’m the sales manager,” Brent replied. “It’s my job to bring in the orders. And the sales team is working really hard, but just not making any headway.”

“How many sales people on your team?”

“Eight. I mean, maybe I should have hired more. I wonder if I am even capable of running this team in this market. They aren’t making sales the way they used to. We have our goals and they are just not meeting them.”

“How is that affecting the team? Not meeting your goal?” I followed up.

“Oh, they know I am not happy. I can feel my own tension. I try not to show it, but I am sure the team can tell things are not good.”

Second Dimension of Time

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“Timespan of intention,” I repeated. “Timespan of effectiveness, timespan of discretion. A new understanding of time?”

“Not at all,” Pablo replied. “Elapsed time and timespan of intention are two measures of time. But, not at all new. Greek language has two words for time, chronos, for elapsed time. And, kairos. Kairos defines time, not as an elapsed measure, but as a story. What are the three elements of every story?”

It did not take me long. “The beginning, the middle and the end,” I replied.

“Kairos. What is your story? What is your intention? What is the story of your intention? What is your goal? What is the story of your goal?” Pablo asked. “That is the second dimension of time. It has everything to do with goals and objectives, important measures for every manager.”

Two Dimensions of Time

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“Exactly what is timespan, and why does it have a bearing on human endeavor?” I asked.

“Not just human behavior, but all living things, though right now we are focused on humans, the humans that inhabit our companies,” Pablo started. “Think about this. We plan a project and imagine, using our best judgement that the project will be complete within a specified, reasonable amount of time. When the project is finally complete, we now have the actual time elapsed. You must admit, these are concerns for every manager – How long did we intend the project to take, how long did it actually take? Time takes on two dimensions – intentions and actual elapsed time.”

“Okay,” I responded. “So far, I am still you.”

“Most often, when we think about time, we only think about elapsed time. We think about chronos, the measure of elapsed time.”

“A chronometer, like a stopwatch,” I connected.

“A river flows from its source to the sea, governed by gravity, volume, physical obstructions, and the water traveled can be measured in time. Does the river have intentions?”

I took a breath. “No,” I said, wondering if this was a trick question.

“Of course not,” Pablo replied. “Inanimate objects have no intentions, they only have elapsed time, from the source to the sea. We can describe inanimate processes easily within four dimensions, three dimensions of space and one dimension of time, elapsed time. But humans, human behavior, human endeavors require five dimensions, three dimensions of space and two dimensions of time. Elapsed time and the time span of intention.”

What is Your Intention?

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It’s January, annual reflection time. What are your intentions for the year?

More important than the ideas of your intentions, how will you make them more effective as guideposts, milestones, motivation and internal encouragement?

What is the form of your intentions? Like New Year’s resolutions that are forgotten, intentions can easily fade.

  • Define your intentions in written form.
  • Read your intentions out loud, in private.
  • Say your intentions out loud, in front of a group of people.
  • Give that group permission to hold you accountable.
  • Post your intention somewhere public, where you see it every day, where others see it every day.

You can start with a 3×5 card taped to your mirror.

For Well Over a Decade

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“But, I thought, to do planning, the first step was to create some goals?” asked Nicole. “That’s what we have always done.”

I nodded. “That’s where most people start. And goals are important.” I stopped. “How do we make sure we are going after the right goals? And how do we make sure the targets are set high enough?”

“Well, we have to know where we are headed,” Nicole replied.

“Exactly, and that is what we have to define first.”

Nicole winced.

“There are a number of ways to do that,” I said. “We could take a picture, draw a picture, describe a picture of where we are going?”

“What do you mean?”

“A company I know, just finished a brand new building, something, as a team, they had been working toward as long as I knew them. For years, hanging on the wall, there was an artist’s rendering of that building. That was it. That was the vision. And everyone who walked by or sat in that office knew precisely where the company was headed.

“Year after year, without wavering, that picture stood inside the heads of the management team. It drove them to perform with that single thought in mind. Two weeks ago, they had their grand opening. It is amazing how that single visual picture drove their thinking, their performance, their goals for well over a decade.

“The first step in planning is vision.”

The Future Looks Like?

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Miriam creeped into the conference so as not to disturb the rest of the meeting. Everyone was working hard on their business plan for 2021. “I’m having a bit of trouble,” she said. “I know all the steps for the plan, but I am just stuck.”

“And step one is what?” I asked. We were working with a structured planning model.

“Step one is to create the vision for my department. And that was easy. I think I got it all captured in a couple of sentences. It’s the rest of the plan that I am having difficulty with.”

“Interesting,” I replied, “that you can capture that much detail in two sentences.”

“Well, you are right,” Miriam confessed. “There isn’t a lot of detail, but I thought it would be better if it was short.”

“Miriam, here is the way the vision part of the plan works. The more detailed it is, the clearer the images are, the easier it is to write the rest of the plan. Instead of two sentences, write two pages. I want to know who your customers are and what services you provide. You probably have more than one customer segment, tell me how they are different and how your services to each are different? Tell me what position you hold in the marketplace, what your market share is? Who are your competitors? Tell me what your competitive advantage is, what are your core competencies? Who are your key personnel, how do you find them, how do you grow them? Tell me about your facilities, your plant? How do you control quality? How do you guarantee performance?”

Miriam left the room with a bit of thinking to do. A couple of days later, I read her vision statement. It contained all the detail we talked about and more. The plan that followed was clear and detailed, all driven by a carefully constructed word picture of the future.

The first step in the plan is vision.

Make Improvement Easy

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Nicole had the numbers posted. She was still working side by side with the team, helping on the line, but at least the numbers were posted.

“But, we didn’t make our goal,” Nicole shook her head. “That’s why I was afraid to write the numbers on the white board, before.”

I ignored her body language. “Nicole, I want you to add another number to the board. I want you to post yesterday’s numbers next to the goal numbers. For right now, I just want you to focus your team on improvement over yesterday.”

“Well, that should be easy,” snorted Nicole.

“That’s the point. Make improvement easy. Then focus on it.”

How to Set Context With Your Team

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From the Ask Tom mailbag –

Question:
I hear you say that management is about setting context. I think I understand what that means, but I do NOT understand how to do it.

Response:
Culture is context. Setting context is the prime objective for every manager. Context is the environment in which work is done. Work is making decisions and solving problems. This is fundamental managerial work. Three moving parts –

  • Communicate the Vision. This is the future picture of a project, picture of a product in a package, the output from a service. This is what a clean carpet looks like.
  • Performance Standard. This is the what, by when. This is the objective in measurable terms. This is the goal – QQTR, quantity, quality, time (deadline or evaluation period), resources. The vision is full of excitement and enthusiasm, specifically defined by the performance standard.
  • Constraints. There are always constraints and guidelines. Budget is a constraint, access to resources is a constraint, time can be a constraint. These are the lines on the field. Safety issues are always a constraint. When the project is finished, you should go home with all your fingers and toes.

That’s it, then let the team loose to solve the problems and make the decisions within the context. Do not make this more complicated. It’s always about the fundamentals. -Tom

Routine Grooved Behaviors

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“I understand,” Marietta replied. “I got it. The way you explained it, now I know what to do.”

“You understand, in one part of your brain, but in the heat of the day, another part of your brain will want to do what it has always done,” I observed.

“But, now, I know what to do differently,” she protested.

“And, when you walk into the situation, that other part of your brain will take over and you will fall back on your habits, your grooved behaviors, even if they were not successful.”

“I hope that won’t happen,” Marietta flatly said.

“The only way to act in your new understanding, is to practice, practice and practice, until your new understanding becomes a habit. Only then will you be able to execute in a new way. We think we choose our success, but we don’t. We only choose our habits and our habits will determine our success.”