Category Archives: Culture

How to Connect Values to Behaviors

“It’s a good list,” said Miguel. The list had emerged from a values exercise the week before. After an extensive word pairing process, some heavy lobbying, push back, protest and negotiation, this was the list that made it.

“So, now you have a list,” I said. “What do you do with it?” Miguel’s eyes brightened, then his brow furrowed.

“I’m not sure. I guess we could print it out on fancy paper, frame it and put it on the wall next to the Mission Statement.”

I stared straight at Miguel. “Dude, you are going to have to do better than that.”

Miguel nodded in agreement.

“Get your team back together and take this to the next step. If you want to create a positive culture, you have to live by your values. Everything you do as a company should support these values. You have to identify the stories, the examples and the people. Then you have to amplify them. You have to amplify them in meetings, newsletters, memos and emails.

“Get your team together and figure it out. In what way can we communicate our values and the behaviors connected to those values to every person in the company. Frequently.”

How to Define Company Values

Twenty three people milled about the room. We had gathered together to talk about culture. Culture is that unwritten set of rules that governs our behavior as we work together. With such a large group, from vice-presidents to managers to supervisors, we broke into six smaller groups so quick discussions could occur. The CEO was in the back of the room with strict instructions to simply listen.

“On the table, everyone grab a little stack of sticky notes. Please identify five values that you believe are important in guiding our behavior as the company works together. Write one value on a separate sticky note.” Within 90 seconds, most had completed the assignment. Each small group was given another 90 seconds to share their responses, to make sure each person had five sticky notes. We were three minutes into the meeting.

“We have a big white board up here. I know it will get noisy, but everyone stand and come stick your five values to the board. Once all the notes are on the board feel free to group all the duplicates together and then sit down.”

And so the room was thrown into chaos for a few minutes. In the end, 62 different values were represented on the board. Those 62 values were quickly and randomly rearranged into 31 pairs of words.

“This next step is like a double-elimination tournament for a softball game, only quicker. For each random pair, we are going to vote on which value best represents what we want for our collective culture. The winners will go on one side and the losers on the other. Then we will pair all the winners and pair all the losers. To get off the board, the value has to lose twice, so a losing value could earn its way back to the winner’s side of the board.”

The voting went quickly. As the selections went from 62 to 31, down to 12, we then broke into group discussions to get the last 12 down to six. Groups were allowed to advocate for their most important values. In the end, we had five values, with very clear understandings what behaviors were connected to each. The process had taken an hour and a half. Our next meeting was scheduled for the following week.

How to Build Intentional Culture

The management team was assembled in the conference room. Culture was the topic of the day.

“You can either try to get people on board with your culture, or you can build the culture that people want to get on board with. Which is it going to be?” I asked.

Since Miguel called this meeting, everyone looked at him. The silence worked its discomfort. I broke the group into teams of two. Erica’s team was the first out of the gate.

“I don’t think you can talk people into it. The culture has to make personal sense and they have to believe it is really true. People can smell a pig no matter how much lipstick is on it.”

“What do you mean, it has to make personal sense?”

“I mean the values of the company have to be close to the values of the person. If there is a conflict, either the company has to change or the person has to go find another company.”

“Do you think culture comes from values?” I continued to probe.

Erica wasn’t sure where this was going, but she had already stuck her neck out. “I think culture is the collected values of every person who is a member of the group. Culture is that unwritten set of rules that governs our behavior as we work together. It sets the expectation, creates the environment in which we work.”

“So, would you agree that the first conscious step toward a positive culture is to actively collect the values of each member of the group?” I stopped. “A little scary, perhaps. Until we collect the values, we can get away with ambiguity. Once we collect the values, there is no place to hide.”

Understanding Value for the Work

“I understand that it would be helpful to know about Julio’s value system,” Nelson pushed back. “But what am I supposed to ask him. Are you honest? Do you have integrity?

“My guess is that he would say, yes. Yes and no questions seldom give us much information that’s really useful. And remember, this would be most helpful if it’s about the work he is doing.”

Nelson was still puzzled. “I am supposed to ask him how he values the work?”

“He won’t understand the question if you ask it that way. Try these questions.

  • Before we ship this product to the customer, what is the most important thing we have to remember?
  • When the customer receives this product, what is the most important thing they look for?
  • When we show up at the customer’s location, what do you think the customer expects from us?
  • Before we leave a customer location, what is the most important thing we have to remember?
  • When you look around at your team mates, thinking about their work, what do you find most helpful to you?
  • What do you look for in a new person joining the team?

“All these questions will give you insight into Julio’s value system related to the work.”

In Conflict with an Official Rule?

“Why is culture important?” I asked.

“It’s the way things are,” Ryan explained. “It’s that unwritten set of rules that governs our behavior, that determines the way we work together.”

“And why is it important?” I repeated.

“Every company has a culture, whether they like or not. It’s an undercurrent, sometimes silent, sometimes outspoken.”

“And if there is an official rule that is in conflict with a cultural (unwritten) rule, which wins?”

“Culture always wins. For better or worse, culture always wins.”

Values Inside the Work

“You can either try to get people on board with your culture, or you can build the culture that people want to get on board with. Which is it going to be?” I asked.

Since Miguel called this meeting, everyone was looking at him. The silence was working its discomfort. I broke the group into teams of two. Erica’s team was the first out of the gate.

“I don’t think you can talk people into it. The culture has to make personal sense and they have to believe it is really true. People can smell a pig no matter how much lipstick is on it.”

“What do you mean, it has to make personal sense?”

“I mean the values of the company have to be close to the values of the person. If there is a conflict, either the company has to change or the person has to go find another company.”

“Do you think culture comes from values?” I continued to probe.

Erica wasn’t sure where this was going, but she had already stuck her neck out. “I think culture is the collected values of every person who is a member of the group. The collected values govern the behavior of the group. It sets the expectation, creates the environment in which we work.”

“So, would you agree that the first conscious step toward a positive culture is to actively collect the values of each member of the group?” I stopped. “A little scary, perhaps. Until we collect the values, we can get away with ambiguity. Once we collect the values, there is no place to hide.”
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This Path is Miserable

“They work because they have to,” Vicki repeated.

“Let me change a word,” I replied. “They work because they need to.”

“Well, yeah, same thing.”

“Only if we can talk about the need. What is the need that requires people to work?”

“They have to work, I mean, they need to work because they need the money to survive, to pay their mortgage, make their car payment.”

I shook my head from side to side. “It’s a noble attempt, but there is a deeper need. If you only see the benefit of work as a paycheck, as a Manager, you will be led down the wrong path. For a Manager, that path is miserable and unproductive. As a Manager, that path will cause you to create systems that breed unproductive behavior. So let’s try again. What is the need that requires people to work?”

Environment of Distrust

My next meeting was to hear the other side of the story.

“I hear you are re-thinking your productivity bonus for the production crew?” I asked.

“You bet we are,” Ralph stated flatly. “I know you just met with them. You have no idea what kind of havoc they created. It’s bad enough we had to scrap an entire day’s production run. Then they pulled all the inventory and re-ran everything, so I have a full crew here today with nothing to do. We are trying to get some more raw materials in, but we are having to pay a 30 percent rush charge. And to top it off, they knew they weren’t supposed to work overtime, so they punched out. Now I have someone complaining to the Department of Labor that we forced them to work off the clock. What a mess.”

“See what you started?”

“What are you talking about?” Ralph stepped back.

“That bonus you created,” I replied.

“Nothing wrong with a bonus, I just can’t believe what the crew did, just to get it,” he defended.

“So, you set up an environment of distrust and now you can’t believe how your game backfired.”

“What do you mean distrust?”

“You decided to withhold $100 of their pay, because you didn’t trust your team to do their best.”

Ralph looked puzzled. “No, the $100 was a bonus.”

“No, you were holding $100 of their pay, because you didn’t trust your team to do their best,” I repeated. “You set up the game, they were just playing it and you didn’t like the outcome. By the way, they earned their bonus according to your rules, so you are obligated to pay it.”

Ralph just stared.

Not a Question of Balance

From the Ask Tom mailbag:

Question:
I am trying to balance between when to fire someone and when to keep them on, because they know so much and it would take awhile to train someone new. It seems easier to keep them than to pray the new person will pick up what they need to know to do the position. Or if I know I am going to fire that person, how do I get them to impart the knowledge they have, into system write ups, without them thinking I am going to fire them? I hope this makes sense.

Response:
It makes perfect sense. The perfect sense is that you have a low trust environment and there are a lot of games going on.

First. When did you allow your methods and processes to be developed and not documented? Standard operating procedures are created for the reason you describe. Don’t wait until you have a problem. Start now. Involve your team in the process. You might see changes in behavior when you focus them on “best practices.”

Second. When did you decide that new team members should just “pick up” what they need to know? What happened to your orientation and training program?

This is not a question of balance. This is a question of appropriate managerial leadership practices. The good news is that you can start today, to make the necessary changes.

Next Monday is the Labor Day holiday in the US. See you all next Tuesday. -TF

What Do You Look For?

“I understand that it would be helpful to know about Julio’s value system,” Nelson pushed back. “But what am I supposed to ask him. Are you honest?

“My guess is that he would say, yes. Yes and no questions seldom give us much information that’s really useful. And remember, this would be most helpful if it’s about the work he is doing.”

Nelson was still puzzled. “I am supposed to ask him how he values the work?”

“He won’t understand the question if you ask it that way. Try these questions.

  • Before we ship this product to the customer, what is the most important thing we have to remember?
  • When the customer receives this product, what is the most important thing they look for?
  • When we show up at the customer’s location, what do you think the customer expects from us?
  • Before we leave a customer location, what is the most important thing we have to remember?
  • When you look around at your team mates, thinking about their work, what do you find most helpful to you?
  • What do you look for in a new person joining the team?

“All these questions will give you insight into Julio’s value system related to the work.” -TF