“It turned out to be a slippery slope,” Noah described. “We had the answer right in front of us. The entire team saw it, but they hesitated.”
“He who hesitates is lost?” I asked.
“I’ll say,” he replied. “The solution to the problem was going to be expensive, with no real way to push off the risk. So, we sat with the problem, we argued about it, complained about it, we pointed fingers at the enemy. All of that, instead of solving the problem.”
“In the end?” I wanted to know.
“In the end, a competitor, who was willing to do the work, swooped in and snatched the contract from our fingers.”
“And your analysis?”
Noah took a breath. “It was like we would rather argue, complain and blame. We would rather sit with the problem than come up with the painful solution we didn’t like. It may have been a bitter pill for our competitor, but they got the contract, and the margin that went with it.”