Tag Archives: mission

Event Driven

“I think I second-guess myself when I think about what will take our company from here to there, to the next level, so to say,” Kylie wondered out loud.

“How so?” I asked.

“I just know, that I come to work each day, thinking about what I want to accomplish. But, before I get to my desk, someone ambushes me with an unexpected problem that has to be solved. It is difficult to focus on something extraordinary in the midst of derailment. Not that I can’t get us back on track, but then there is another something that happens.”

“And, so you feel like your life, your organization is driven by a series of unexpected events?” I pressed.

“You are right. Life would be much better if we could anticipate and predict, even little things,” Kylie nodded.

I shook my head. “You think things would be better if you could predict the future, but even if you could, which you can’t, you would still feel the same way. As long as you are driven by a series of events, you will be frustrated. Only when you are driven by a purpose, will you sense movement, inch by inch. There will always be problems and events. First you have to find a purpose, a purpose that has you.”

Why Do Mission Statements All Sound the Same?

If I broke in and stole all the mission, vision, value statement plaques, mixed them up and replaced them, would anybody notice?

Timespan gives us insight.

We are very good at planning. Planning is temporal, mostly short term, rarely extending out more than 12 months. And, we are good at it. We can imagine the specific requirements, resources, people, interim checkpoints, quality standards, inspections, proofing and format of the final output. All of this is tangible, concrete.

Beyond tangible concrete ideas, are intangible conceptual ideas. Measured in timespan, those ideas are further into the future. And we are not very good at thinking in those terms, much less expressing ourselves in writing.

But, we are told we must. We must think about the future. We must think about the future of our organization and we must do so in the form of organizing documents, mission, vision, values. And, we struggle

Sure, we can dream, but most dreams lack meaning, and it is meaning that drives our organizing documents. Those organizing documents are in the pursuit of meaning. A company can dictate a purpose, well laid out in a plan, but to gain enrollment from our teams, the mission of the company seeks to define its meaning. Without meaning, it all falls apart, eventually.

Meaning is seldom found in a 12 month plan. Meaning requires us to think further into the future. We are mostly ill-equipped to do this. We don’t spend much time thinking conceptually and when we do, we all sound the same. Hence most mission statements sound the same. “To be the premier provider, serving our customer with value add, providing shareholder value for their investment.”

What is meaningful about what your organization does?
What is captivating to your organization’s imagination?
What is helpful to your community?
What will sustain your organization beyond your 12 month plan?

Planning, Goals and Objectives

From the Ask Tom mailbag –

Question:
My role has expanded recently and as a manager, I am expected to participate in our annual goal setting exercise, including setting expectations for my team. How would you suggest I approach this task? I recognize that communicating context is critical.

Response:
Congratulations. Welcome to your new role. Goal setting is actually the second step, not the first in your organizations annual planning exercise. Before you can set goals for yourself and expectations for your team, you have to understand where the organization is going. That always starts at the top of the organization, and, it appears you are now part of that circle.

  • S-V – Business Unit President, goals and objectives, 5-10 years, mission, vision.
  • S-IV – Executive Managers, goals and objectives, 2-5 years, multi-system integration.
  • S-III – Manager, goals and objectives, 1-2 years, single system, single critical path.
  • S-II – Supervisor, goals and objectives, 3-12 months, implementation, execution.
  • S-I – Production, goals and objectives, 1 day-3 months, production.
  • Each layer in the organization should be thinking about, and asking questions related to context at the next level up. It all starts at the top with Mission, Vision. I hold the Business Unit President accountable for leading that discussion, arriving at and defining some conclusions. Then, toward that Mission, Vision, each layer begins to grapple with defining the tasks and activities (the work) including stated targets for each objective.

    The approach, for you, will be to get your arms around the way your company expresses itself in these cascading sets of goals and objectives. Some companies are very formal, some informal, some are loose. Speak directly with your immediate manager.

    • How did the process go last year?
    • How were the results of last year’s process stated, or published?
    • Can you get a copy of last year’s planning output?
    • Is there a schedule for this year’s planning?
    • What preparation do most managers complete prior to the planning process?
    • What data needs to be gathered?
    • Specifically, what formal documentation do you need to produce, as a new manager in your company?
    • Does your planning need to coordinate with anyone else’s plan?
    • Does your plan need to include budget and costs?
    • What has changed during the past 12 months? In your market? In your company? In your department? With your team?
    • What changes in the future do you need to be aware of that might impact your plan?
    • How will the elements of your plan need to be broken down and communicated to your team?
    • When will your plan need to be communicated to your team?
    • What feedback from your team will you need to collect in the preparation of your plan?
    • What milestones will you track (key performance indicators) to make sure your plan stays on track?
    • How often will you review those milestones with your manager?

    That’s probably enough for now.

The Girth of the Organization

“Why do most startups fail?” I asked.

“The standard answer is that they are undercapitalized,” Pablo replied. “But, I believe that is only a symptom of a larger problem.”

“The larger problem?” I pressed.

“Most startups begin with an idea, that the founder believes may have viability as an enterprise. It is this beginning of an idea, only vaguely formulated, where the trouble begins,” Pablo replied. “You have to start with the founder and the development of the business model, and ask how big?

“How big?” I asked, in a wandering sort of way.

“Think of big in terms of timespan. If the founder only thinks about the first handful of customers and the fulfillment of the first handful of orders, that is as far as the business will go (grow). More mature organizations answer longer timespan questions related to the mission and vision of the organization. The most often missed characteristic in both of those documents is the concept of by when?

“By when?”

“For the founder, meaning initial stakeholders, entrepreneur, investor, private equity, board of directors, the initial question to task the CEO is what is the timespan of the mission? Timespan will determine the girth of the organization going forward.

“And, this is where the standard reason of undercapitalized emerges. Most startups don’t have the resources to deploy more than the first handful of customers and orders, so that is where the thinking stops.

“Those organizations that more clearly determine their mission, the timespan of the 3-4 critical goals will have greater clarity on what kind of organization must be built. And, the biggest accountability for the CEO is to build that organization.”

Not Just a Picture

“We have to find a purpose that has us?” Rachel was confused. “I’m not sure I understand. We are trying to do strategic planning for 2020. I get that we have to define our purpose. I know that purpose will drive the rest of the plan. But you make it sound like that purpose has to be some powerful compelling force. We bake bread.”

“Exactly!” I said. “What kind of bread do you bake?”

“Well, we bake all kinds of bread.”

“So, why do you bake bread?”

“I don’t understand.” Rachel’s head was moving from side to side. She wasn’t disagreeing, but she was having difficulty with the question.

“Why do you bake bread?” I repeated.

“Because our customers buy it.”

“And, why do your customers buy it?”

“Well, bread is consumed at almost every meal in some form or another. People eat a lot of bread. It’s a comfort food.” Rachel was trying.

“Why is bread so important to people?”

“It’s just part of life, bread goes with everything. It’s universal. Around the world, all cultures eat bread. When people get together, they break bread. It’s almost a bond between people.”

“And do you bake quality bread?” I asked.

“The best,” Rachel smiled. “Hot out of the oven, warm, soft, drizzle a little honey on it, just the smell of it makes you feel good.”

“Rachel, you are on the right track. Somewhere in what you describe is purpose. Somewhere in there is vision. Somewhere in there is mission.”

“It’s funny you should say that,” she said. “In the hallway is our mission statement, only it’s just a picture, of a steaming loaf of bread emerging from an oven door.”

Knowing Information Does Not Assure Success

It was a short break toward the end of the day. “I studied your books, attended your lecture,” Sam said. “I am excited to share this information with my team. But, I thought our organization would be farther along than it is?”

My face simultaneously winced and smiled.

“Organizational progress has little to do with information,” I replied. “In this age, the same information is available to everyone with curiosity. Knowing is only the first step. Next comes understanding and where that information applies to your organization. Then, you must do something, decision and execution.

  • Knowing information
  • Understanding and application
  • Decisions
  • Execution

“Along that continuum, your organization is exactly where it deserves to be.

“How many companies have access to the technology, but are unable to see where or how to adopt it. It is NOT the technology that makes the difference, it is how the organization is structured. In every company, there are four organizing documents, mission, vision, business model and structure.

“The business model and structure are intertwined and will determine the effectiveness in the market. Sometimes that effectiveness means market share and success, sometimes survival or death.

“When I talk about structure, it is the way we define the working relationships between roles in the organization. On a piece of paper, it looks like an org chart, but behind the piece of paper is a set of working conditions that govern our behavior in getting work done. The way we define those working relationships, I call culture.

“And, every company has the culture it deserves.”

Waiting For Your Ship to Come In?

“What’s new?” I asked.

“Just waiting for my ship to come in,” explained Raphael.

“How long have you been waiting?”

“Long time.”

“How do you know your ship will, indeed, come in?”

Raphael looked puzzled.

“Did you send any out?” I asked.

“What do you mean?” Raphael replied.

“For your ship to come in, first, you have to send some out.”

Defining Culture as Behavior

From the Ask Tom mailbag –

Question:
When you described culture as a Key Result Area, you said the manager should be an effective model for behaviors that support the company’s culture. I am looking at our company’s mission, vision, values and it’s not really clear what those behaviors are.

Response:
The reason it’s not clear is that most mission, vision, values placards are not user friendly. There is no clarity because the company (the CEO, executive managers, managers and supervisors) have not made it clear. If you want clear behaviors, you have to define them.

For example, if teamwork is an agreed-upon value. “Our company values teamwork in its approach to problem solving and decision making.” What are the behaviors connected with teamwork? Spell it out.

Our company values teamwork in its approach to problem solving and decision making. Given a problem to solve, each team member, using their full commitment and capability is required to give their supervisor or manager “best advice.” Given a problem to solve, each manager or supervisor is required to collect facts about the problem by listening to “best advice” from their team. Only after thorough discussion and consideration of the data, contributing factors, circumstances and alternatives, will the manager or supervisor make the decision about the course of action to solve the problem. Our company acknowledges that this may be cumbersome and slow down the problem solving process AND it acknowledges that this process will be a learning tool for each team member in problem solving. In the short term, this process may slow things down AND in the long run, this process will prepare each team member to solve more complicated problems. This is not a suggestion, this is a requirement. -Tom
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You may recognize “best advice” from Nick Forrest in How Dare You Manage?

Good Busy or Bad Busy

“Whew,” Marcy plopped into the chair behind her desk. “What a day?”

“How so?” I wanted to know.

“Lots of things going on. Good things. Everybody was busy. Lots of work on our plate,” she explained.

“Good busy, or bad busy?” I asked.

“It’s always good to have work to do,” Marcy replied.

“How do you know?” I prompted. “The just dessert for hard work is more hard work. How do you know that the increase in activity is good, or not?”

Marcy was just trying to follow the discussion.

“Look,” I said. “Most people allow the events of the day to happen to them. They judge their lives by what happens to them. To be an effective leader, you have to judge whether those events move you toward your purpose or away from your purpose. Good busy or bad busy has to do with purpose. And without a purpose, without an objective, you will have no way to judge.”