Interviewing for Values

The room got noisy, a little commotion at each table with a question from the corner. “But what about values. Isn’t it important to interview for values?”

“So, how do you interview for values? Can you see a value?” I asked. The room was still noisy, but there was no response to the question. “Perhaps, if we narrowed the question to something more specific. Which value did you have in mind?” Several hands went up.

“Loyalty,” someone shouted, “I want my team members to be loyal, loyal to me, loyal to the team, loyal to the company.”

“Okay, let’s take loyalty,” I replied amidst the clamor. “Remember, I don’t want you to play amateur psychologist, I want you to play to your strength as a manager. Ask yourself this one simple question. How does a person, who is loyal, behave?”

“They will put the team ahead of themselves. They will carry out a team decision even if they don’t necessarily agree with it.”

“Good. That is what you interview for. Find out a situation where their team made a decision they did not agree with. Ask them what the task was, the action they took and the result. If they tell you how wrong the team was and how they complained to upper management, it is likely they will fault your team decisions and complain to your management.”

It’s a simple question, how does a person, who is loyal, behave? -TF

Misinterpreting Responses

“I still think it is a valid question,” Raymond remained adamant. “I want to know where they think they will be in five years. I think I can interpret a lot from that.”

“Raymond, I don’t want you to interpret anything in the interview process. The likelihood that you will misinterpret the response is too high for that to be a valuable question. It will give you minimal insight and introduce confusion into the interview process. You will make a hiring decision based on something you are trying to interpret. Your interpretation is likely to be wrong and it will tend to color the rest of the interview.”

Raymond’s face betrayed his stomach. He remained defensive. He had hung so many interviews on that one famous question.

“Raymond, you end up relying on your gut feeling, because you have not established anything else in the interview process on which to base your decision. It is no wonder you are not satisfied with the candidates you have hired in the past.” -TF

Play to Your Strength

Raymond still looked puzzled. I think I had him talked out of playing amateur psychologist when interviewing candidates, but asking him to play to his strength as a manager was still fuzzy.

“Look, Raymond. As a manager, you can spot positive behavior and negative behavior on the shop floor. As a manager, you are an expert in positive and negative behavior. That’s the key. All you have to do is ask questions about situations in their prior work experience. Find out what the task was, their actions (behavior) and the final result. All I want you to do is collect STARs. Situation, Task, Action, Result. The actions they took will tell you how they will behave when they come to work for you.”

Past behavior is the best predictor of future behavior. All you have to do is find out what it was. -TF

Amateur Psychologist

“How many of you took a psychology course in high school or college?” I asked. A few hands went up. “And how many of you have a degree in psychology?” Most of the hands go down, still leaving one in the air. “And are you certified by the state to practice either as a psychologist or a psychiatrist?” The single hand dropped.

We were talking about hiring and the tendency of the manager to try to climb inside the head of the candidate to discover motivations and intentions. “Stop trying to play psychologist! You are not qualified to do it,” I said, looking straight at Raymond.

“But, I think it is a valid question,” snapped Raymond. “I just want to see where their head is at.”

“That’s the problem. You are not trained to make that kind of psychological evaluation. Listen,” I continued, with another question, “How many of you, as a manager, can spot positive behavior out on the floor?” The hands were tentative, but every hand in the room went up. “And how many of you can spot negative behavior out on the floor?” All the hands rose higher. “And how long does it take for you to spot it?”

“Immediately, on the spot, right away,” came the replies.

“Here it is, then. Stop trying to play amateur psychologist, you are not qualified. Play to your strength. You can spot positive and negative behavior in an instant because you are a manager. Play to your strength as a manager. Especially during the hiring interview.” -TF

Keeping the Numbers

Marcus flipped the report across the desk so I could see it. Turnover had crept up significantly over last year and HR was on the rampage. “I think we have to raise our base pay, though we are already over market, we just can’t seem to keep people.”

“Tell, me, why do they leave?”

“Oh, they don’t leave, we usually fire them.”

“Are you keeping track of this? How many of these turnovers were voluntary and how many were terminations?” I asked.

Marcus thought for a minute, “I’m not sure. We haven’t been keeping the numbers that way.”

Turnover can be deceiving. Tracking turnover statistics needs a breakdown, at least to voluntary vs. terminations. Voluntary departures are likely a retention issue. Terminations are likely a recruiting issue. Solving retention issues are completely different than solving recruiting issues. As your team sits down to review your turnover statistics, you might consider more detail in your breakdown. -TF

Why Things Went Right

“Let me see the projects that you put in for review,” I said, as Sean handed over the list. I scanned down the page, “I see you selected six, tell me, how did you decide which ones for the group to do a post mortem on?”

Each quarter, Sean’s team spent four hours going over significant projects for the quarter, looking for lessons learned. “Oh, that was easy,” Sean replied, “these were the eight biggest money losers.”

It is always tempting to debrief a project where things have gone wrong. Once you have corrected all those problems, where are you? My guess is, you are back to even steven. No loss, no gain, no harm, no foul.

If you really want to make progress, you also have to analyze where things went right. Pick two or three winning projects to debrief. Find out why you were able to make significant margins. Where was the advantage in those projects? Where can you find more projects like those? -TF

One Small Word

I was sitting in the back of the room, listening to Brian.

“I know you guys have been working hard to meet our quota this quarter, but we still need to do more. That means we work this Saturday.”

I cringed. Brian’s team was launching an impossible product in an impossible market and they were winning. With one word, Brian took their energy and reversed it. He used the word, “but.” With that one word, he told his team that all their hard work was for nothing and because of that, they were going to have to work Saturday.

Change that one word to “and.”

“I know you guys have been working hard to meet our quota this quarter, and we still need to do more. That means we work this Saturday.”

We are still working Saturday, and we acknowledged the effort. Does this make a difference? With my team it does. -TF

Scaling Mount Everest

“Look,” I said, “if you want to fire this guy, or just cut him off at the knees, you don’t need this. Do this, only if you want to see him correct the misbehavior. Otherwise, just fire him and get it over with. You don’t need me for that.”

Alice was having a “behavioral issue” with Barry.

“Look, if the solution seems difficult, what is the likelihood that Barry is going to jump in and make everything right?”

“Not much,” Alice replied.

“If you want to raise the probability that Barry will actually change his behavior, he has to truly believe that the solution will be easy for him. You have to break it down to its simplest terms so he can understand that we are not asking him to scale Mount Everest.”

If you want someone to fix a mistake, you have to make it easy. If it appears difficult, they will not fix it. -TF

Thinking Outside-In

“No, you cannot have it your way, this is not Burger King,” read the sign on the door outside the phone bank in customer service. No customer would ever see this sign, but you can be sure it was heard in every voice on every call.

Many companies create a wonderful technical product or service, stick out a shingle and no one bites. They structure their services like a menu in a restaurant, so they can deliver consistent, reliable and predictable quality, but their customers remain few. So what’s the problem?

The problem is the direction of thinking. Sure it would be nice if customers would buy things exactly the way we wanted to sell them, but they don’t. This thinking is inside-out.

Think about your product or service from the outside-in. Examine every point of contact with your customer to see if it was designed for your convenience or for the customer’s benefit. Your underlying product or service may not change, but your customer might see a whole new you, from their perspective, outside-in. And take down that stupid sign. -TF

Psychological Loss

Why is your bank so adamant about pushing online banking?

Converted customers like it because it saves time, automatically keeps its own transaction record and at the end of the month, makes bank reconciliation a breeze.

On the surface, for the bank, it creates a lower incremental transaction cost.

  • The customer replaces the data entry clerk at the bank.
  • It moves the transaction from a historical posting to a real-time capture.
  • With real time capture, it eliminates manual reconciliation procedures associated with manual (historical) posting.
  • Scalability (growth) is no longer dependent on employee head count, it is now dependent only on computer and system capacity.

But, here is the real payback, and it has nothing to do with lowering transaction costs.

  • It creates a tighter tangible bond between they customer and the bank.
  • The technical setup of the account (the hassle of passwords & security) makes it more difficult to switch to another bank.
  • If a customer defects, they have to start over and will lose their online history (of course they can print it to paper), but online users quickly adapt to a paperless identity. Online history will be gone.
  • To break this tangible tie will require abandonment, and will create a strong sense of psychological loss.

What is your company doing to create strong emotional ties with your customer? -TF