We think success is in reaching our goals, that our goals will change us and the world around us. Deconstructing the every-year process of setting goals, we may find something more important.

What is the context in which your goals reside?

It’s not the goal that changes you, it’s the context. Context is the crucible which holds the shape of you and your success. A crucible with a defect may lead your goal astray, or allow you to accept a goal that will lead you astray. Think long about the context in which you live. Change the context, behavior follows.

For an individual, context is mindset. For an organization, context is culture.