“I don’t care,” Roberto insisted.

“What do you mean?” I asked.

“I don’t care if that is what the boss wants. It’s a stupid idea. And my role is not to do stupid shit.”

“Pushback?”

“Call it what you want. CEOs run fast, sometimes making a mess. That’s why I have a job, to clean up the mess they call strategy. Somebody has to execute. That’s me.”