The Source of Organizational Pain

Sometimes people on your team don’t fit. Culture is that unwritten set of rules that governs our required behavior in the work that we do together. Some people don’t fit. It doesn’t make them a bad person, they just don’t fit.

Some companies hire for culture, assuming the company can train the technical stuff. Some companies require the technical stuff assuming the candidate can adapt to the culture.

Organizational structure is the way we define the working relationships between each other. Organizational structure is culture.

Based on your product or service, your business model, what is the relationship your customer wants with your organization? The Discipline of Market Leaders documents three types of relationships (why customers buy from us).

  • Product Superiority (Quality)
  • Low Cost
  • Customer Intimacy

This narrative set the stage in 1995, and, now, there are more ways to define the customer relationship. (I would like to hear how you describe yours.)

Your customer relationship platform drives everything else, specifically your structure. It is the basis of your business model. When your organization structure (your unwritten set of rules) gets out of sync with your customer relationship, you will experience pain.

One thought on “The Source of Organizational Pain

  1. Dave Hultin

    When I look at the three types of relationships, my mind drifts to that saying: “Speed, (low) price, and quality … you can pick two, but not all three.”

    If there’s a parallel, I’ll pick customers that want Product Superiority and Customer Intimacy from that list!

    Reply

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