Tag Archives: manager

How to Hire a Retail Store Manager

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From the Ask Tom mailbag:

Question:
We just completed an aggressive plan to expand our small chain of retail stores. Our main constraint in adding more stores is our inability to predict what profile, traits or backgrounds to consider for our future store managers.

Do you have a predictive model or process for hiring new store managers?

Response:
Here is a desirable characteristic, have they ever managed a retail store before? I know that is not what you wanted to hear. I know you were looking for a paper and pencil test that someone could take, push into a computer to get a screen result that says, “Shazam, I think you got one, here!!”

It’s not about a profile, it’s all about the work. Define the work well and interview for the work. Here are the four absolutes.

  • Does the candidate have the capability for the level of work defined in the role?
  • Does the candidate possess the necessary skill for the level of work defined in the role?
  • Does the candidate have interest or passion for the level of work defined in the role?
  • Does the candidate exhibit reasonable behaviors for the level of work defined in the role?

Each of the four absolutes hinges on defining the level of work? Your question did not describe the size or scope of the store operation. That is where I would start.

Is the store a small boutique store, where the store manager also doubles as the manager of the day (MOD) and head cashier? Are there only two floor personnel in the whole store at any one time, covering two retail shifts from 8a-10p, including opening and closing? Is all purchasing, merchandising and planogramming dictated by headquarters based on off-site computerized inventory systems? These characteristics point to a level of work at Stratum II (S-II).

OR

Is the store a medium size store with multiple checkout lanes, 10-12 floor personnel at all times, where there is a manager of the day (MOD) in addition to the store manager? Is all purchasing, merchandising and planogramming still dictated by headquarters based on off-site computerized inventory systems or does the manager have discretion on inventory levels based on geographic preferences and seasons? These characteristics point to a level of work at S-III.

OR

Is the store a large box or multi-department retail environment with 20 plus floor personnel at all times where there are departmental managers, an MOD and a store manager? Does this manager participate, providing input based on judgment, for decisions related to purchasing, merchandising and planogramming? Does this manager participate, providing input based on judgment, for planning scenarios for the coming selling seasons beyond 24 months? These characteristics point to a level of work at S-IV.

First, define the level of work, then circle back to the four absolutes and craft your interview questions. For more details, and there are lots of details, you can comb these archives under the category Hiring Talent. Or you could pick up a copy of my latest book, Hiring Talent, available at Amazon or Barnes and Noble.

How to Deliver Corrective Feedback

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Patrick was curious. “I think I understand,” he replied. “When I say you, I sound like a critical parent, no matter how good my intentions are. The word you triggers an emotional response.”

You didn’t do that right.

I nodded, “The word you positions you as the critical parent (ego state) and invites the rebellious child (ego state) to respond. But when you change the word to I, you invite a different person to the conversation.”

I need help with this.

“Who does that sound like?” I asked. “Does that sound like a parent or a child?”

“It sounds like a child. Children always say I want this or I need that,” Patrick replied.

“Exactly. And when you, as a manager use the word I, it positions you differently. More important, who does it invite into the conversation?”

Patrick was quiet, then his face brightened. “A child always asks the parent. When I use the word I,

I need help with this.

“I am asking for help from a parent. I have invited a parent (ego state) into the conversation.” Patrick smiled. This was making sense and now he knew how to go back on the floor and talk to his team member.

States of Mind
Rebellious Child vs Curious Child
Critical Parent vs Nurturing Parent

Never criticize, it invites a rebellious child to the conversation.
Ask for help, it invites a nurturing parent to the conversation. It is still corrective feedback, just speaking with a different person.

How Do You Deal with Arrogance?

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“Why the long face?” I asked.

“I don’t know,” Curtis replied. “I mean, I know why I have a long face, I just don’t know what to do about it?”

“Tell me more?”

“I have a guy in a project manager role, that I believe is over his head. Most things, he does okay, but there are times when he falls short, and I have to come to the rescue. That’s not so bad, but he is just so arrogant when things don’t go as they should.”

“What do you mean, arrogant?” I pressed.

“Well, let’s say the project is rolling along, we are about 80 percent finished, he seems to just drop the ball, like the project is finished. But the last part of project is where all the problems are. Lingering details that if they don’t get buttoned up, the project drags past the deadline. The client gets upset. We can’t send an invoice, because there are still outstanding items. We may have even pulled the crew off the job and then find out there are still incomplete issues hanging out there.”

“I thought you said the problem was arrogance?”

“That’s what I mean. The client calls me, usually hot under the collar. I confront the project manager and he starts blaming all kinds of people for things he should have under control. He acts like following up on those last few details are beneath him, that he can’t be bothered. Sometimes, he even says the client shouldn’t be so upset over something so minor, that the client should be glad that we did such a good job on the rest of the project. Then he complains that the work crew should have picked up those details and that if we would just hire better people, then I would be able to see just what a good project manager he is. When he is talking like this, he gets loud, insistent, just plain arrogant.”

“Tell me,” I nodded, “is this project manager effective on the projects you have assigned to him? Can he make the grade, based on his performance?”

“No,” Curtis explained. “On smaller projects he does okay, but these longer projects, he falls short.”

“If your project manager can’t make the grade, based on his performance, then how does he survive on your team?”

Curtis began to shake his head. “You are right, he survives, because I hate to confront him. Sometimes, I even cover for him with the client, just so I don’t have to talk to him. He becomes arrogant, so I won’t talk to him, that’s how he survives.”

“So, he engages in arrogant behavior because he is mis-matched in a role that is over his head. Instinctively, he knows. Instinctively, he tries to survive as best he can. Arrogance has probably worked for him in this circumstance, most of his life, so, as a coping behavior, he can survive. Who put him in this role?”

Curtis smiled. “I did.” Several seconds elapsed before he continued. “I guess I am the one that has to fix this.”

“I believe so. You are the manager. What is your plan? What do you think you will do? What will be your first step?”

How to Hire for Attitude

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“To heck with the technical skills,” Jena proclaimed. “I am just going to hire for attitude.”

“The skills required are easy enough to teach, and you have a good training program,” I agreed. “But how will you interview for attitude? Specifically, what attitude will you interview for?”

“Oh, that’s easy. I want someone with a sense of urgency. I am tired of hiring people who feel like they can take all day to produce a single unit when I need 15 units produced. I am tired of people who feel like we push them too hard. We work hard here. I want someone who likes to work hard.”

“I think I understand,” I nodded. “Just exactly what questions will you ask to find that out?”

Jena looked stumped and then smiled. “I have no idea.”

“Well, that’s a start. If you did have an idea, what question would you ask?”

Jena shook her head and chuckled. “I guess, I could ask them if they like to work hard?”

“And how do you think the candidate would respond?”

“Unless they are an idiot, I guess they would answer – yes. And if they were truly an idiot, they would not have made it to the interview. That means every candidate will answer – yes.”

“Then, is that a helpful question?” I probed. “Can you think of a better question? A more specific question? A question about something real? A question about a behavior that you can observe?”

“But, I am trying to hire for attitude. You can’t see attitude,” Jena protested.

“I know you cannot see attitude, but ask yourself this question. How does someone, who likes to work hard, behave? How does someone, with a sense of urgency, behave? Then interview for that behavior.”

“Someone who likes to work hard, shows up early,” Jena started. “And they work at a pace that gets the work done. They are aware of pace. They don’t stop every half hour for a smoke break. They keep working until the job is done. They don’t quit, they don’t leave a project half finished thinking someone will come along behind and complete their work.”

“Now we are getting somewhere. You cannot see attitude, but if you can connect attitude to specific behaviors, you can certainly ask questions about those specific behaviors. So, let’s hear some questions. First establish the project.”

Jena gathered her thoughts. “Tell me about a time when you worked on a project where the deadline was very important. What was the project? What was the purpose of the project? What was your role on the project team? What made the deadline so important? How did your team respond to make sure you met the deadline? Step me through the pace of the project? How did you know you were ahead of schedule or behind schedule? When you were behind schedule, what did you do? When you were ahead of schedule, what did you do? As you got to the end of the project, what planning did you do to button up the last stages of the project? Step me through that plan? How did you know you had completed all the final details on the project? How was the project reviewed, by your manager, or the client? Step me through the review process?”

Jena stopped. “Okay, I like those questions,” she said.
_____
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How to Build Trust

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“What do you mean – No surprises?” Rachel quizzed. “My team member must know that this conversation is coming. Everyone is constantly correcting his mistakes, making him do re-work.”

“So, you want to keep him guessing? You see, surprise works both ways. As his manager, you are surprised when he under-performs, fails to meet a deadline or turns in work with mistakes. What happens to your trust, when you, as a manager, are Surprised?”

“The trust level goes down,” Rachel replied. “It’s at the point now, where there is almost no trust at all.”

“So, as the manager, you are surprised when your team member fails to meet a deadline, and your team member is going to be surprised when you have an accountability conversation with him?”

Rachel nodded, silently, her eyes darting back in her brain. Finally, she spoke. “And we don’t trust each other. So, how do I prevent surprises when I go into this accountability conversation?”

“Pretty simple, really. No surprises, no ambushes. When you schedule the conversation, tell him the subject of the conversation will be about his current performance on the Phoenix project and the improvements we need going forward.”

The blood was draining from Rachel’s face. The truth does that, sometimes.

You Are Not a Manager So People Can Report To You

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“Yes, but shouldn’t these people be reporting to me?” Ted asked.

“That depends. Functionally, their roles produce results you are interested in, but are you prepared to be their Manager?” I replied.

“I think so. I think they can report to me. I think I can hold them accountable for producing those results. I think I can check up on them to make sure they are working,” Ted proposed.

I smiled. “I know, you think being a manager is all about people reporting to you, and you, telling people what to do. But are you prepared to be their Manager?”

Ted gave a glance sideways.

“Your most important role,” I continued, “as a manager, is to bring value to the problem solving and decision making of your team. Are you bringing value by telling them that their reports are due on Friday and then reminding them Monday morning that their reports are late?”

Ted was still staring, but putting the pieces together. “Well, no, not when you put it that way.”

“Then, how, as their Manager, do you bring that value? And are you committed to bring that value? Are you willing to commit the time to bring that value? The answers to these questions will determine whether you should be the manager of this team.”

This Encourages the Candidate to Lie

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“So, how did you miss this critical piece of information during the interview?” I asked. Ted was beside himself for a recent hire.

“That’s the thing. I gave him some theoretical examples to find out what he would do in a couple of specific situations. He answered the questions pretty well,” Ted replied.

“Then, what’s the problem?”

“He answered the questions pretty well, theoretically speaking, but he had never actually performed the work himself. It is almost like he read a bunch of articles in a trade journal. He knew the buzz words and conceptually how things worked, just no real experience.”

“So, what do theoretical questions do for you, as a manager conducting an interview?”

“Quite frankly,” continued Ted, “it just encourages the candidate to make stuff up and lie to me.”

“Indeed.”

Not Part of My Job

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“It happened again,” Ted explained. “I told myself that the next time we needed to hire someone, I would be prepared for the interview.”

“And?” I asked.

“Scott came down the hallway. He said the candidate had talked to four other people and everyone liked him. I didn’t even know we had interviews scheduled. He asked if I had fifteen minutes to talk to the candidate, just to see if I liked him, too. Funny, I liked him, too.”

“So, what’s the problem?” I pursued.

“Everyone liked him, but here we are, two months down the road and I find out he doesn’t have any experience in one of the most critical parts of the job. He just told me point blank that he has never done this before. Worst part, he tells me he doesn’t even see that as part of his job. If we need that done, he suggests we hire an expert or a consultant to help out.

“Just what we need, another consultant, because we failed to conduct a proper interview.”

The One Most Important Thing

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I had been hammering Kristen about creating a role description for an open position on her team. I don’t think she is lazy, but like most managers, she treats recruiting like a part-time job. In a year’s time, she may only have four openings on her team of 19, and she rarely sits on a hiring panel for other teams.

“What’s the one most important thing you do?” I asked. “In a year’s time, looking back, what one thing have you done that has had the most impact on your company?”

Kristen was thinking. She had some stuff up on her walls, some recognition plaques, a framed letter from a customer. “I don’t know,” she started. “My highest contribution? I guess it’s just making sure my people are always busy and not wasting time. That’s what managers do.”

“No, on your team of 19, you have two supervisors, that’s what they do, keep people busy. What is the most important thing you do?”

“I guess I never really thought about it. No one ever asked me, or told me. In fact, when I got promoted last year, the only difference is that I go to management meetings once a week. I spend the rest of my time dealing with problems and issues. Who wants time off? Who is arguing with whom? Why someone is constantly running behind? Why things don’t come out right? Motivating my team? I stay pretty busy doing all that.”

“What would you have to do differently, so that you did none of those things?” I challenged.

“Well, there’s no way. The people I have on my team just wouldn’t be able to get along and stay productive without me in there.”

“So, what would you have to do differently?”

Candidates Talk the Talk

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From the Ask Tom mailbag –

Question:
I’ve conducted interviews where we’ve asked behavioral questions, like “Please share a specific example in your last position where you led a team in accomplishing a specific task. Share what steps you took and any processes you put in place to be successful. What were any of your challenges?” These questions did help us see how the candidate thinks and leads and whether s/he’s innovative. But in the end, we have had some candidates who are really great at interviewing and talking the talk but when they get in the position they are not effective. So, are there any other questions or exercises we should use in interviews to further test the veracity of the candidate and their experience?

Response:
It’s all about the work. I see three possible problems.

Failure to Identify the Level of Work
The biggest mistake most companies make is underestimating the level of work. I see this over and over, so much so, that I finally wrote a book about it, Hiring Talent, Decoding Levels of Work in the Behavioral Interview. There is a level of problem solving and a level of decision making in every role. Here is my fast list of problem solving levels –

  • Level I – Trial and error
  • Level II – Experience, best practices
  • Level III – Root cause or comparative analysis
  • Level IV – Systems analysis, reinforcing and balancing systems
  • Level V – Internal systems and external systems analysis

Your candidate may have solved a problem in a former role, but what was the level of work required to solve the problem?

Failure to Get Specific
The manager-once-removed and the hiring manager have to spend time to truly think through the work. If the critical role requirement is to be the leader of a group of 13 software engineers, the interviewer has to listen for details, like how many people on the team? Full-time managerial role or limited project length? Match the details in the candidate’s experience with the details in the critical role requirements.

Failure to Practice
Most managers don’t get enough practice. They don’t interview candidates often enough to get good at it, and are seldom trained to conduct effective interviews. The candidates they face have been coached by headhunters, trained through role play, and are intent on beating the manager in a game of cat and mouse. Practice, practice, practice.