Tag Archives: customer service

What’s the Problem?

“You have a look of consternation on your face,” I said.

“Correct,” Adriana replied. “I just got back our survey results on my customer service team. Not so good.”

“What do you understand from the survey?” I wanted to know.

“I know we have the best trained team in the company,” she started. “We constantly go over the process, the rules, the disclaimers. We role play situations to make sure we are following the training. The team does great. They do exactly what they are supposed to do.”

“Where’s the rub?” I asked.

“One of the survey questions asked ‘Did we solve the problem?’ We only solved the problem 23% of the time. So 77% of the time, the customer said no.”

“So, you have very strict guidelines, and your customer service team follows those guidelines with a high level of compliance. Tell me, do you think the guidelines were created to solve customer problems? Let’s look at the first two steps. First, smile when taking a call. Second, use the customer’s first name.”

“Yes, those are important,” Adriana defended. “We want the conversation to be friendly. We want the customer to feel like they are talking to a real person.”

“But, just because I am friendly and know the customer’s first name does not mean I have a solution to their problem.”

Increasing Customer Service

Regina was proud, “We just got an increase to my annual budget for my customer service team.”

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“Oh, really?” I replied.

“Yes. Two years ago, we had a small team and our customer service scores were 1-2 on a 5 point scale. Not good.”

“Okay,” I agreed.

“I spent a lot of time working on how we respond to the various glitches in our product and warranty claims. Turns out, there were five problems we had to deal with most often, so we trained hard on those.”

“And?” I nodded.

“And, our scores improved. I got the green light to hire ten percent more to the team. Last year, we actually won a customer service award, averaging 4.8 on our scores.” Regina was bursting with pride. “And, this year, I got the go-ahead to really ramp up the head count on my team.”

“Regina, did you ever have a conversation with your operations team to talk about the five things that created so much customer service traffic?”

It Doesn’t Matter What Department

From Outbound Air –

“It doesn’t matter what department,” Frank added. “The level of work is that same whether it’s clerical, baggage handling or customer service work. They have different skills but the time span of their tasks is in the same range.”

“Wait, you are telling me that a baggage handler is the same level of work as customer service?” Catherine challenged.

“Within the range,” Johnny replied. “We talked all night about this one. At first blush, you might think that a baggage handler isn’t very high up on the food chain. But think about the discretionary judgment that team has to use. They have problems to solve and decisions to make as they maneuver portable conveyors in and around multi-million dollar aircraft. What happens if they misjudge and push a machine one inch into the skin of an airplane? Or if they fail to fasten a baggage door? Or if they are careless about the way cargo and equipment is secured inside the belly? Remember ValuJet?”

The somber reference to the 1996 airline disaster that killed 110 aboard fell over the group.