“Do you, as the Manager, sit with your team and talk about the decisions they have to make as they collect this data?” I asked.

“Well, we go over how to fill out the information on the form. We have training every month on changes to the form or changes in the way it is processed,” Arlene replied.

“Have you ever had a team member follow all the instructions, complete every box on the form, but at the end of the day, there were problems?”

Arlene started laughing, nodding her head. “Oh, yes!” she blurted. “We had this one guy, we had to let him go, finally. And it was difficult, because he did everything he was supposed to, but he was such a mess, disorganized. It was all last minute with him. I mean, he would get the filings in just under the wire, but the underwriter, who had to approve the paperwork was always kicking it back. In the end, the customer would not be approved and they would be mad at us. But remember, all we do is the paperwork, we don’t approve the underwriting.”

“That’s not true,” I countered. “You could tell the difference between poor performance and good performance with this guy. As his manager, when did you know you had a problem?”

“Oh, it was the first week. You could just tell,” Arlene explained.

“And, how long did it take before your company terminated him?”

Arlene hesitated, “Eighteen months. But we had to give him a chance. We had to make sure he had the proper training and that he didn’t just get a batch of problem customers.”

“He didn’t fail because of the training,” I replied. “And customers are always problem customers, so that’s not it. And he did not fail because you didn’t tell him what to do, the prescribed duties. He failed in the discretionary part, the decisions he had to make as he approached the work. These are the decisions that managers never talk about with their team. And it is these decisions that make the difference between success or failure.” -TF

The past couple of weeks, we have been looking at teams and accountability, some great comments.

Don writes:

Team responsibility is a nonsensical theory developed by academics that have never functioned in the work place. No one is ever responsible for the ultimate outcome of the group or the damage done to the company. Every major crash in American business can be tracked to every level of management claiming they were never informed of a problem by their “team”. Group rule equals wasted time in the form of unproductive meetings, unrealistic goal setting and the pushing of responsibility to the lowest level. If American businesses doesn’t wake up, this team business format will be called the predecessor to economic depression.

Colleen writes:

I work for an internet marketing company with team members all around the U.S. We’ve never even met in person, know very little about each other, but somehow we accomplish a lot together. I guess it’s about the quarterbacking, huh. Just a matter of doing the task you’re assigned and letting the quarterback do the coordinating.

The essence of accountability. The manager is to be held accountable for the performance of the team. This simple concept is a game changer. -TF

“At first, this group dynamics stuff looked interesting, you know, everyone together under a team incentive bonus. It sounded exciting in the seminar, but in real life, this is painful,” Naomi explained. “The worst part, is we’re not getting any work done.”

“So, who is accountable?” I asked.

“I think everyone has to take a small part of the responsibility for the team not cooperating,” Naomi replied.

“No, I don’t mean who is responsible for the mess. I mean, who is accountable for the goal?” I insisted.

“The goal? We’re not even talking about the goal. We are just talking about cooperating better together, as a team.”

“Perhaps, that’s the problem,” I suggested. “You are spending so much time trying to cooperate as a group, that you forgot, we are trying to get some work done around here.

“Is it possible,” I continued, “that you have been misdirected to think more about shared fate and group dynamics than you have about your team. A team is not a group. A group may be bound together by shared fate, but a team is bound together by a goal. Stop thinking about group dynamics and start thinking about the goal. That’s why we are here in the first place.” -TF

“Well, the bonus was designed to promote teamwork. At the end of the year, if they made their team goal, everyone would get the same amount of incentive from the pool,” Naomi explained.

“And?” I prompted.

“And, it turns out that some team members feel like they are doing all the work and that other team members are not contributing at the same level. A little resentment. And it goes both ways, the others say they are doing their best, but circumstances are preventing the team from reaching their goal.”

“And, what is your role, as the manager?”

“My role? I am trying to stay out of it. The consultant said to let the team work it out. This group dynamics stuff, you know.”

“And how is that approach working for you, as a manager?” -TF

“Okay, my goal. Our sales targets are my goal. But you assume they are doing their best. What if they aren’t doing their best?” Brent protested. “Then, shouldn’t I be disappointed?”

“Brent, your contract with each team member is that they come to work each day, and do their best. Full application of their capability, completing the tasks they have been assigned by you. Can you tell if someone is violating that contract?” I asked.

“Of course, I have been a manager here for seven years. I can tell immediately if someone is not doing their best,” Brent replied.

“And what reasons would there be for someone to not do their best?”

“Well, it could be a number of things. They might not feel well, they might be sick. They could be fighting with their spouse. They could have a disagreement with a team member. They could be having difficulty because they don’t know how to do something. They might not be doing their best because they are not interested in the work.”

“Yes, and as their Manager, should you be aware of each and every one of those things? Frankly, most of those are easy things to know, but what about that last reason?”

“You mean, they might not be doing their best because they are not interested in the work?”

“Our goal, their goal? What’s the difference?” Brent retorted.

“The difference is your relationship with the team, their relationship with you and your understanding of who is accountable,” I replied. “When they don’t meet your goal and you come down on them, how do you think they feel? What is their attitude toward you?”

“They know I am disappointed in them.”

“No, they get pissed at you.”

“Pissed at me?” Brent sat back. “I am not the one who is supposed to be selling, they are.”

“You are right. As the leader, I expect you to devote full attention to the management of this sales force. Which is why they are pissed at you.”

“I still don’t get it. Why are they upset with me?”

“Assuming they are doing their best, and you are still falling short of your goal, who is the only one who can hire more salespeople? Who is the only one who can schedule overtime? Who is the only one who change the assignment of leads? Who is the only one who can change their collateral literature? Who is the only one who can set selling margins?”

Brent was silent, then finally spoke, “That would be me.”

“I know how it is affecting you,” I said. “How is it affecting the team?”

“Well, when they don’t meet the goal,” Brent explained, “I sit down with them, mostly one at a time and talk to them about doubling down their effort. They are just going to have to work harder. They can tell I am disappointed in them, so I am sure it makes them feel bad.”

“Why are you disappointed in them? Are they doing their best?” I asked.

“Yes,” Brent slowly nodded. “They are doing their best, but they are missing the goal.”

“Whose goal?”

“Well, the team goal. I am just trying to help them meet the team goal.”

“What do you think the team goal is?”

“Well, we measure it in revenue, average revenue per sale, and number of new clients. The goal this month, it is supposed to be our best month of the year, is 47 new clients.”

“The goal is 47 new clients? That’s good, but I want you to understand that is not the team’s goal.” -TF

“I am a bit confused about what to do,” Brent explained. “All of our plans this year, all of our goals, we are just so far away from where we thought we would be. I am worried.”

“What do you think happened?” I asked.

“Well, we build to order. Every project is unique. We have all the resources we need, we have all the people, in fact, too many people, but our customers are not ordering according to forecast.”

“And, what is your role in all this?”

“I’m the sales manager,” Brent replied. “It’s my job to bring in the orders. And we are working really hard, but just not making any headway.”

“How many sales people on your team?”

“Eight. I mean, maybe I should have hired more. I’m wondering if I am even capable of running this team in this market. They aren’t making sales the way they used to. We have our goals and they are just not meeting them.”

“How is that affecting the team? Not meeting your goal?” I followed up.

“Oh, they know I am not happy. I can feel my own tension. I try not to show it, but I am sure the team can tell things are not good.”