“I don’t think you have a communication problem,” I said.

Sarah was quiet.  “But, it looks like a communication problem.  The sales manager is having trouble communicating with the operations manager.”

“I don’t think you have a communication problem,” I repeated.  “I think you have an accountability and authority problem.”

“What do you mean?” Sarah asked.

“Is the sales manager the manager of the operations manager?”

“No,” Sarah replied.

“Is the operations manager the manager of the sales manager?”

“No,” she repeated.

“So, when they are required to coordinate together, who is accountable for what, and who has the authority to make what decisions?”

“What do you mean?” Sarah, always with the same question.

“If the operations manager has a backlog of eighteen weeks, does he have the authority to tell sales to stop selling?”

“Of course not,” Sarah looked a bit shocked.  “That decision is the sales manager’s decision.”

“So, if the output of sales outstrips the output capacity of operations, who decides to stop?” I asked, politely. 

“What do you mean?”  Sarah asked, once again.

“You see, I don’t think you have a communication issue.  I think you have an accountability and authority issue.”