There were twelve incredible opportunities staring at Roger, all of them saying, “Pick me!”

Once an organization gets some traction in their market, over the hump of cash flow and all that, the next biggest trap is the incredible opportunities.

As your company grew, everyone said, “You’ll never make it,” but your company did. Who is to say that your company cannot be successful at all of the other opportunities staring down at you?

Sometimes, the most important decisions that you make, are the decisions about what not to do. The growing organization needs to focus its efforts on becoming more successful at their core business. There will be plenty of time, later, to chase down that incredible restaurant deal or that mail order pharmacy company.

Disciplined focus, execution, not opportunities. Stay out of the trap.