“So how do I get my team to the point where they believe in what is necessary? How do I make them believe?” Erica was stumped.

“Indeed,” I said. “If your team doesn’t believe it is necessary, you cannot make them believe. Sure, you can trick them with a bonus or maybe a plaque, but it is still a trick.”

“Like your broccoli story,” Erica remembered, “I have the authority as a parent to command broccoli, but my child has the power to determine if broccoli will be eaten?”

“Yes,” I nodded. “If you feel the need to compel behavior, does that say anything about the power others have over you?”