Martin held his head in his hand. He squinted and looked at the ceiling. “Do you mean that all my attempts at motivation have been like hitting my head against a brick wall?” he asked.

I raised my eyebrows and shook my head affirmative. “People will only comply with what you want to do. They will commit to what they want to do. All you have to do is figure out the alignment between what you want and what they want.”

“So, I know what I want. How do I find out what they want?”

“Most times,” I replied, “all you have to do is ask. I know it sounds simple, but most managers never ask.”