“We think our problem is not having enough candidates respond to our ad in the newspaper,” lamented Joanna. “Or maybe it’s just that the people who show up aren’t even close to the type of person we need to fill the position.”

“First, let’s look at your ad,” I said, reaching across the desk.

Looking for a construction Project Manager with 3-5 years experience. Must have positive attitude and ability to relate to building owners. Knowledge of permitting process in South Florida helpful. Health insurance and 401k. Must be a team player.

“And how would you describe the applicants you are getting? Do they have the required experience?”

Joanna nodded, “Oh, yes, they have 3-5 years experience, but they aren’t very energetic. They wouldn’t last around here for more than a week.”

“Tell me Joanna, what kind of energy do you think you have in the ad? Does the writing portray the sense of urgency that goes on around here?”

“Well, not really,” she replied.

“Let’s try to put a little zip in the step.”

Commercial contractor in South Florida looking for a top-flight Project Manager. Our clients demand a quick-response person in this critical position. We work under tough building codes with stringent enforcement, so ability to get along with inspectors is important. Aggressive compensation and benefits package are part of the deal. Send us your resume or apply online through the employment section of our website. We need you now, let us hear from you today.

“Now, that’s better.”