Tag Archives: incentives

Ply Them With Money

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“Maybe, I will have to give them some more training. That might perk them up,” Victoria replied. “The J-curve says that productivity on anything new will decline before it gets better, but more training might be the ticket.”

“And what else?” I prodded. Victoria was getting push back as her team took on more responsibilities.

“I guess I could talk to them, as a group, let them know how much I was counting on them,” she added.

“Those are both things that you could do, probably won’t hurt, but probably won’t have the impact you are interested in,” I explained. Victoria’s face twitched. She was looking for more approval than I was giving.

“Both things you suggest,” I continued, “occur before you get the behavior you want. Most managers go there. It’s not that it’s bad, just not very powerful. The power is not in what you set up before the behavior, but what you set up after the behavior. Consequences. And the most powerful consequence is a positive consequence.”

“You mean like a bonus?” Victoria guessed.

“A bonus is a reward, not a consequence. An immediate positive consequence is more powerful than a reward. Rewards are always delayed, can get taken away, the qualifications may change. Immediate reinforcement is more powerful than an uncertain reward.”

“I don’t know. If I can’t ply them with money, what can I do?” Victoria cringed.

Stumped

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“I have a quality problem,” Francis explained. “My team was falling short on unit output, so I put a spiff out there, some restaurant cards if we met our weekly output targets.”

“And, the unintended consequences of this little spiff?” I asked.

“We met the weekly output target, but my reject rate went up. My team began to cut corners, so I had to double-down on my inspection samples. For parts that passed inspection, our output was actually lower than before.”

“So, you were expecting an incentive to replace something you should have done?” I asked.

“What do you mean?” Francis objected. “I expected them to work harder, pay more attention. Didn’t turn out that way.”

“Let’s pretend, for a moment, that your team was already working as hard as they could, with focused attention. And that, to reach the target, you, as the manager had to make a change. What change would that be?”

Francis hesitated, looking to abandon responsibility for output. “You mean, I can’t give out restaurant cards?”

“No, what could you have done differently, as the manager? Remember, you control the variables in which your team works. What could you have done, as the manager?”

“I’m stumped,” Francis replied, eyebrows lifted.

“If you are stumped, then who could you ask for ideas?”

Francis grimaced, “You are thinking my team, aren’t you?”

I nodded. “In what way could we increase our production output, while maintaining the same quality standard? Sounds like a reasonable question for any manager to ask of the team. My guess, the response will have little to do with restaurant cards.”

Nobody is Happy

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“Reggie, when you are barking all the orders, and telling people, if they will just perform to this standard or that standard, they will get an extra bump in their paycheck, where does that place accountability?”

Reggie looked at me for a minute, shook his head, “I’m not sure what you mean, where does that place accountability?”

“Reggie, the reason this is a difficult concept, is that most managers rarely talk about accountability. Back to the question. Where does a bonus system place accountability for performance?”

“I still don’t know what you mean?”

“The manager says, if you perform to this standard, you get an extra $100 in your paycheck this week. What happens to accountability for performance to the standard?”

Reggie was working through this in his head. “Well, the manager has done his job. He defined the performance standard and calculated the bonus, so it’s now on the team member?”

“Not quite,” I said. “The team member now has the choice to perform, or not perform and understands the consequences. If the team member underperforms, $100 of their promised pay will be withheld.

“So, the team member underperforms and does not receive the bonus. They’re okay with it, because, in the end, they didn’t have to work that hard after all. And the manager must be okay with it, because he doesn’t have to pay the $100.

“So the performance standard is not achieved. Who is accountable for the underperformance? Is everybody happy?”

Does Bonus Drive Performance?

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“So, tell me Reggie, what exactly were you trying to accomplish with the bonus system? Because that is where we have start our discussion. What was the purpose?” I asked.

“The purpose, well, you know. I want my managers to stay focused, to have the company’s best interest at heart, to take that one more phone call before going home,” Reggie replied.

“And how did you communicate this to each of your managers?”

“Well, once a year, we sit down and look at their job. We break it down into Key Result Areas, then create a goal in each area, for the year. We attach dollars to each of the goals, to be paid quarterly. We are doing it just the way our consultant told us to do it.”

“And what are the results?”

“It’s all over the board. Two managers made most of their KRAs, but I don’t think they did anything special, it just happened. Three other managers did some suspect things to manipulate the numbers into the last quarter, so they got their bonus, but, they didn’t really achieve the goal, it just looked like it. And two other managers, well, they missed their targets, in fact, they quit trying about halfway through the quarter.” Reggie stopped. He didn’t like his own expert opinion on this.

“So, by your assessment, the bonus program achieved results in two cases, but you figure those results would have occurred with or without a bonus program. And in five other cases, the bonus program created manipulation or became a disincentive to performance,” I restated.

“Yes, that’s it. So, you tell me. What could we do differently to get the behaviors we want that drive the results that we want?”