The intention to become a high performance company, or the intention to become a high performance team will not attract high performers. It may attract curiosity. It may attract attention to your attempts, but you will not receive commendations for trying.
The only measure of performance is performance.
You will only attract high performers when you are in a state of high performance. And, that starts with you. Yoda says, “Do or do not, there is no TRY.”
Most companies read all the books and hire all the best consultants so they can pursue the path to be the best. When I visit the offices of most CEOS, they have the same books on the shelf, the same slogans on the wall. It looks like a desperate attempt to be be as good as everyone else.
Your company can’t be high performing AND be like everyone else. To be a high performing company, you have to be different. What are the important differences between high performing and everyone else? What are the important differences that matter?