“You describe the role as entry level. The output must conform to strict guidelines, which creates the quality standard. What are the decisions that must be made in connection with the work?”

Arlene was shaking her head from side to side. “We don’t allow a lot of latitude with this work. Sending prescription drugs by common carrier is serious business.”

“You think you don’t allow latitude. In fact, you tell your team members there isn’t a lot of latitude, when in fact there is. There are a ton of decisions that must be made.”

Arlene was quiet.

“Look, most of the prescribed duties involve collecting data from your customers to determine their qualifications. While it seems cut and dried, there are many decisions that must be made about the quality of their responses, the accuracy and completeness of the data.

• Is the customer address we have on file their current mailing address?
• Is the customer mailing address the same as the shipping address?
• Is the telephone number we have on file a mobile number we can send a confirmation text message to?
• Will the shipping priority we have on file assure the product reaches the customer on time?
• If the customer does not answer the door, is it okay to leave the product on the front porch, or is there another more secure location?

“The difference between ok performance and outstanding performance is not in filling out the forms, but in the decisions related to the quality of the data that goes on the forms. The job may be completing the forms, but the work is the decisions that must be made.

“An important discussion between the manager and the team member is not about the forms, but about those decisions.”

“I still don’t know what you are getting at,” Arlene shook her head. “It’s entry level work. You are right, it’s not that interesting.”

“Don’t be so swift,” I reprimanded. “Let’s talk about this entry-level work. First, what is work?”

Arlene was looking up, retrieving the answer planted in her mind some weeks ago. “I remember. Work is making decisions and solving problems.”

“Okay. And what decisions must be made in connection with this entry-level work?”

“It’s pretty cut and dried,” Arlene related. “Our work is highly regulated. Everything we do has to be within very specific guidelines.”

“And what if it’s not cut and dried,” I challenged. “You see, the guidelines you work under only set the quality standards for the output. Let’s ask the question again. What decisions must be made in connection with this work? And as we answer, I think you will find this work is quite a bit more than entry-level.”