Category Archives: Strategy

Market Dominance

In spite of the fact that I told my staff that I would lay off cycling for a bit, now that the tour is over, we did receive a comment this past weekend from a reader whose support of Armstrong may not be entirely enthusiastic.

“Do you have any idea on what Armstrong said to Candel Evans after he sneaked in front of him and taking the 11th place on the last Tuesday stage? “Why have you done that?” It is known that Armstrong intimidates the other riders and that anyone who does not obey, as Candel did, is punished? Years for now, after each tentative escape from the peleton, Candel will be followed by the Discovery team, which will lead the peleton into Evans’ annihilation. Now, that’s the “team spirit”, and Armstrong kicked T-Mobile asses because they dared to walk outside the leadership of the Great Lance. ”

It is my intent to link this discussion to relevant management issues, and as I read the posted comment, I remembered a conversation I had with a South African fellow named Gideon Malherbe. We were talking about those companies who maintained a strategy of Market Dominance. Seven tour wins reminds me of market dominance, though we were talking about Wal-Mart and Microsoft. Gideon’s parting thought to me was, “If you are the 800 pound gorilla in a market and not stepping on some toes, then you are missing the point.”

I am curious, what do you think? -TF