“I know I have heard that before,” Vicki replied. “As the manager, it’s not my job to motivate, I am supposed to create an environment. So, what does that mean? We have work to do here.”

“This is all about work,” I replied. “And by work, I mean making decisions and solving problems.”

“But my people know what they have to do, and there aren’t that many decisions to make.”

“Look again,” I encouraged. “Your team is making decisions all the time, if you let them. Most of their decisions fall into two categories, quality and pace.”

Vicki looked puzzled, “What do you mean?”

“How many units are supposed to come off the line by lunch time?” I asked.

“Fifteen,” she replied.

“And so, as the morning goes on, your team is making decisions about how quickly they should go without compromising quality? And if there is a quality issue, they have to solve the problem and make up the pace to reach the goal by noon?”

“Yes.”

“And, what happens if they discover that they can maintain the quality standards, and produce 20 units by noon?” I smiled.

“Well, they would probably knock off at 15, or slow the pace down because the goal was 15.”

“But that would violate the contract,” I prompted.

“The contract?” Vicki repeated.

“The contract to do their best. Part of the contract means if they can complete more than the goal using their assigned resources in the allotted time, they are supposed to tell you, as the manager.

“See,” I continued. “That is why 15 is your goal, not their goal. It is the manager who is responsible for the result. And that is the first thing to understand about creating this environment.”

“It gets back to the contract you have with your team,” I said. “Each team member is responsible for doing their best. That’s it. People have a deep need to do their best, a deep need to contribute, a deep need to work.”

“Then, why do I feel like I spend most of my time trying to motivate my team?” Vicki pondered.

“I don’t know, what do you think?” I replied. “Keep in mind, people behave in accordance with the systems we place them in. It is not your job to motivate. It is your job to create the environment where all the motivation hype is not necessary.”

I trust each of you ate too much turkey over the holiday. Back to work. Today kicks off our last Subject Area of 2010 in our Working Leadership program. Bringing Out the Best in People is based on the book by Aubrey Daniels where he explores the role of positive reinforcement. What gets reinforced gets repeated. In this Subject Area, we will explore the concepts in Aubrey’s book and work through a Field Work assignment to apply those principles. If you would like an Introductory Membership to Working Leadership, follow this link.

Free Introductory Membership to Working Leadership

I would like to collect a story from you.

There is a brew-ha-ha brewing over at Aubrey Daniels’ blog about such things as reward vs reinforcement vs motivation. This got started as Dan Pink’s Drive hit bookstores. Aubrey was puzzled over some of Pink’s observations.

“Contrary to what Pink asserts in his book, the surprising truth about what motivates us is that reinforcement always works, but not always as it is intended. The science of behavior has validated that fact in thousands of research studies over the last century. You don’t always get more of the behavior you reward, but you always get more of any behavior that is reinforced. That is true today and it was true thousands of years ago. If creative behavior is reinforced, you (the company, the person) will do more of it. Count on it. When work environments are properly arranged to produce positive reinforcers for highly productive, creative outcomes, they always do produce such outcomes.”

So, here is the story I would like to collect from you. What reward system have you tried in the past, that produced unintended consequences? Post your story at Ask Tom and then we can kick the can around.

“The difference in the two jobs was night and day,” Caitland explained. “The higher paying job had a better title. Managing Director, I think. The other company had lower pay, a lower title, but the work was more interesting, more challenging, in the end, more satisfying.”

“What was it about the work that made it more satisfying?” I asked.

“The Managing Director job was just that. I managed and I directed. Actually, it was a glorified supervisor position. Very frustrating. I was supposed to make sure the work got done, but I felt like I was putting my thumb in the dike. I could easily see better ways to achieve the goals, systems that we could create to more effectively solve the same problems over and over. But my boss was resistant. He said that creating those systems would be a waste of time, there were always too many exceptions.”

“And why was the other position more satisfying?” I repeated.

“A lot less stress, even though we produced more than double the output of the other company. It’s funny, I never fixed a problem while I was there. I only focused on systems. I would fix the system and the system would fix ten problems. We seldom worked overtime, but were much more productive.”

“As a manager, if all you can offer is money, what kind of issues do you constantly face? More importantly, if we are trying to get some work done around here, how can we bring out the best in people?” I repeated.

Caitland hesitated. “I guess my experience is from my first few jobs. Money was the only reason I worked. It’s how I put myself through school. The only reason I worked was for the money. And if I got a better offer, more money, for another job, I jumped on it.”

“Did you ever take a job, based on compensation, that you wished you hadn’t taken? Even though the money was better than your previous job?” I pressed.

She nodded her head. “Yes, but, in my mind, I told myself they were paying for a lousy job and that’s why the money was better. Funny. They were paying for a lousy job.”

“And have you ever taken a job that was so interesting that the money didn’t matter?”

Again, Caitland nodded. “Yes, don’t tell anyone, but this job, I would work for free.”

“So, tell me, what’s the difference in the work?”

“But, you can’t make your living if you only work for free,” Caitland pushed back.

“No, we do have to survive. We need food and shelter. And we will work to make sure we have those things in good supply,” I replied. “But if that is the only meaning someone gets out of their job, what do you think happens?”

“That’s easy. If they find another job that pays ten cents an hour more, they’re gone. Or worse yet, they come back and try to negotiate for more money every other week.”

“So, as a manager, if all you can offer is money, what kind of issues do you constantly face? More importantly, if we are trying to get some work done around here, how can we bring out the best in people?”

“Thinking about your team, what is it that you think people really want out of their job?” I asked.

Caitland was looking for the trick in the question, but her answer jumped out, shaking her head, “It’s money. Just ask them. Especially today.”

“So, you think money is the prime motivator?” I followed.

“You mean, it’s not,” Caitland baited.

I smiled. “Have you ever heard of Encyclopedia Britannica?”

Caitland nodded. “My parents owned a set. When I was a kid, we used to copy out of it, for our homework assignments. We had a special heavy duty bookshelf. Those books weighed a lot.”

“And what happened to that company?”

“I’m not sure. When CDs came out, there was a company called Encarta. A whole encyclopedia on a CD.”

“And what happened to that company?”

Caitland stopped. “I’m guessing they are out of business, too. Now, I just use Wikipedia.”

“And how much money are the writer’s paid to work for Wikipedia?”

Caitland smiled.

“Caitland, you have been a manager for a while in this company. I know you have received awards, plaques and certificates for things you have done. But I only see a couple up on your wall,” I observed.

“You’re right,” she said, leaning over to open a long file drawer. “Look at these. I actually think it’s company policy to only give out awards that fit in file drawers.”

“But, aren’t you proud of the recognition?”

“You, know, it’s nice. But after a while, the plaques are all the same.”

“How so?” I asked.

“You want to know what really makes me feel a part of the team, I mean the management team. Every Wednesday, the three top executives in the company go to lunch. Two months ago, they asked me to go with them. In that lunch, they shared some exciting news about a new product launch. It made me feel an important part of what’s going on around here. I would trade all of my plaques for more of those conversations.”