Author Archives: Tom Foster

About Tom Foster

Tom Foster spends most of his time talking with managers and business owners. The conversations are about business lives and personal lives, goals, objectives and measuring performance. In short, transforming groups of people into teams working together. Sometimes we make great strides understanding this management stuff, other times it’s measured in very short inches. But in all of this conversation, there are things that we learn. This blog is that part of the conversation I can share. Often, the names are changed to protect the guilty, but this is real life inside of real companies.

Secrets of a Project List

Marie greeted me in the hallway. “Good news,” she said. “I’ve finished listing the steps for the Phoenix Redesign Project. I was amazed. Seven steps, and I bet I didn’t work for more than one minute. I made more progress in that one minute than I have in the past two months.”

“So, what is the difference between your to-do list and your project list?” I asked.

She looked to the side, as if the answer was written somewhere on the wall. “It’s sort of like going through time, one thing after another, very horizontal. Then, I hit this project. The project list is more vertical. It drills down into the project.”

“You seem more relaxed today than you did yesterday.” I observed.

“I do. I have a better sense of control. I know exactly what needs to be done.”

“And what is the next-step?” I asked.

“That’s easy,” Marie explained. “I just have to pull the budget from a similar project we did 18 months ago. I remember, it contains a narrative description we can modify and all the budget elements are listed with our assumptions. I put this next-step on my schedule this afternoon. With the project list, I can actually work things into my calendar instead of having this dark cloud lurking out there.”

“So, just to summarize what you have learned?” I prodded.

“If you have a project, quickly list out the steps and identify the next-step.”

Robust Next Step

“Let me see your list?” I asked.

“Okay, but I haven’t really looked at it for a couple of days,” Marie mildly protested. We had been talking about time management. “I mean, I added a couple of things to it this week, but” Her voice trailed off as if she had another reason, but it just wasn’t worth the effort.

“Looking at your list, I see a couple of things. You have some easy single tasks that look like you could just knock off in a few minutes, but you also have some things that look like projects, like this budget you need to do for the Phoenix Redesign.”

Marie looked over my shoulder. “Oh, yeah, in fact, items 3, 6 and 7 are already done, I just didn’t scratch them off. And the Phoenix Redesign, I just can’t seem to get around to it.”

“When is the Phoenix budget due?”

“Well, three days ago, but nobody has asked me for it, so I probably have a couple of more days.” Marie winced as she was telling me.

“Why such a hard time getting started on it?”

“It’s a pretty complicated project. There are probably six or seven steps to it and I need some other people to help me on parts of it.”

“How long has it been on your to-do list?” I asked.

Marie winced again. “At least a couple of months.”

“Okay, I want to change the way we handle your to-do list. We are going to create a project list, called the Phoenix Redesign Project List.

“Your difficulty is not seeing the details of the project, specifically, you don’t know what the next step is. There are six or seven, but you haven’t listed them out and you don’t know what the next one is. That’s why the whole project has moved on your list, undisturbed from week to week for the past two months.

“Here is your assignment. Take the Phoenix Project, list out the six or seven steps and mark the Robust Next Step. Tomorrow, we will see how this works back into your overall to-do list.” -TF

Typical Time Horizons

I am going to pick on the accounting department. For the past couple of days, we have talked about time span related to roles in the organization. Following are typical time spans for roles inside the accounting department.

Accounts Payable and Accounts Receivable roles typically have time spans around one month. As they work through their daily routine, A/P and A/R must look forward to check or billing runs with a monthly reconciliation. All during the month, these roles must look forward to things which will impact that monthly reconciliation.

Payroll may require a slightly longer time span. I usually look for a time span of three months, which coincides with quarterly payroll reporting and reconciliations. There are also annual responsibilities related to W-2 filings and reconciliations, but I often expect the payroll clerk has additional support from a full-charge bookkeeper, an outsourced payroll service or even just a great piece of computer software.

Full-charge bookkeepers are responsible for the production of in-house monthly financial statements but also must look forward to the end of year. The annual task of organizing the records for the firm’s CPA (tax returns and audits) stretches the time span of a full-charge bookkeeper to 13 months.

A controller’s responsibilities go beyond the compilation of financial statements to controlling all financial and management control systems. This would extend to the selection of computer accounting software to the design of all administrative systems that surround that software. Companies requiring departmental financial reporting or job costing also come under the purview of the controller stretching the time span from 12 months to 24 months.

CFO responsibilities extend out beyond 24 months. From my CFO, I expect trend analysis, capacity utilization, return on capital assets, indexing to economic indicators. I expect my CFO to look at the coming recession of 2009 and tell me when we need to renegotiate our lines of credit, when we need to be stockpiling cash (in case we want to buy a troubled competitor) looking at our leases and our owned properties. Time span associated with these responsibilities goes from 24 months to 48 months.

When you begin to measure the task in relation to time span, you become extremely precise about the level of person you need to fill that role. Next week, we will take a look at how to make that judgment about members of your team and prospective candidates in your hiring process. -TF

BTW. I have a white paper I would be happy to send you listing typical time horizons for a number of disciplines. Just drop me an email, be happy to send it to you.

Maximum Time Horizon

From the Ask Tom mailbag:

Question: Related to our discussion of Time Horizon. Submitted by David.

But, doesn’t the individual’s ability or skill level play a role in measuring the complexity of a task? If I give the same task to two different people, inevitably they will complete it at different rates based on their skill level and/or familiarity of the task. Doesn’t that skew the measurement?

Response:
There are indeed the additional elements of skill level and experience, but the complexity of the task itself does not change. A person’s experience and skill level does have a bearing on their ability to be successful, but the complexity of the task does not change whether the person is successful or not.

A person’s skill level and experience will have a bearing on a person’s current time horizon, but the important observation is of a person’s maximum time horizon. As a person’s skill level and experience increases, their current time horizon will increase, but never beyond the person’s maximum time horizon.

Tomorrow, we will look at typical time horizons to get a clear understanding of how this works and why it is an important concept for managers. -TF

Special thanks to David for the question.

Complexity and Uncertainty

“My gut tells me that you are right, but I am not sure if I could explain it to someone else,” Marge said. “The longer the time span of a task, the more complex it is?”

“Yes,” I replied. “Remember we were talking about your freight supervisor working out two weeks into the future using the shipping calendar?” Marge nodded. “You said that the first week was pretty solid, but the second week was not as certain.”

“Yes, this week, we know exactly what orders are due, but there are always some unanticipated problems for next week. We just don’t know. It’s okay, we just don’t know.”

“Exactly, the further into the future, the more things are uncertain. That uncertainty into the future is what creates the complexity. The further into the future that you expect someone to work, the longer the time span that person needs to have.” You could see the wheels churning in Marge’s head.

“So, that’s why Martin has difficulty for anything beyond today. He doesn’t have the time span for it?” Marge finally surmised.

I nodded my head. “Time Span becomes an accurate measurement of complexity.” -TF

Time Span and Complexity

“I never thought of it that way,” said Marge. “But I am not sure exactly what you mean.” We had been talking about how measuring time span was a valuable indicator of the complexity of a job.

Time span is the length of time that a person can work into the future, without direction, using their own independent discretionary judgment,” I explained. Marge turned her head with a quizzical look.

“Let’s take a task. Let’s say I want to delegate a task to you. So we have a delegation meeting and I explain all about it. You get some questions answered and we adjourn the meeting. From that moment, you begin to work without further direction from me, using your own discretionary judgment.

“When you complete the task, you come back to me and say, -that’s it, I am finished, what’s next?

“The time that you were working independently, measures the time span for that task. On the shipping dock, you have people doing things with different time spans. Packing a box may only have a time span of 15 minutes. Working a rolling freight schedule, checking inventories, supplies and personnel on the loading dock may have a time span of two weeks. Two totally different roles, each with its own time span.

Time span becomes an accurate measurement for the complexity of any given task.” -TF

Time Span of a Task

Marge had a frustrated look on her face. “I am just about fed up to here. I spend more time counseling and correcting than I do controlling the work.” She had just emerged from a round with the shipping dock. Four orders had been mis-packed and two orders had the wrong ship address. Luckily, the errors were found before the freight company picked up, but the orders would now be delayed another day.

“What do you think the problem is?” I asked.

“Well, Martin just doesn’t seem to be catching on. He has been here for five weeks, now and I swear it’s like he is still in his first week. He is supposed to be matching and proofing orders and picking tickets, catching mistakes before they cause disruption.”

“When you look at his job, how would you describe the longest task he has to perform, longest in terms of time frame?”

Marge thought for a minute. You could see some insight wave across her face. “He gets an advance report every Monday that looks two weeks out for orders and their target ship date. It’s like a rolling two week calendar. Of course, the orders during that week are much more definite, but we want him to be thinking out two weeks.”

“And how far in the future do you think he is working?”

“Oh, no more than one day. If you ask him about tomorrow, you get that deer in the headlights look.”

“Did you ever think about that when you hired him?” I asked.

“No, he had experience as a packer, but not as a supervisor. I never thought it would be that big of a deal to really control what was happening.”

“Marge, don’t feel bad. Most companies underestimate the time span required for success in the job. And if you key in on time span, you can get much more specific about the level of the person you need. Here is the key question. When you look at the job, how would you describe the longest task the person has to perform, longest task in terms of time frame?” -TF

Competitors Have to Retool

“You said this subject has implications outside of the marketing war room?” I continued the conversation with Jaynie Smith about her new book Creating Competitive Advantage.

“Often, when a company thinks about its competitive advantage, it gets stuck as an exercise for the marketing department. The most powerful part of this process occurs when competitive advantage gets driven into operations.

“Competitive advantage is not some double-speak marketing gimmick. For it to be effective, it has to be real, when its elements are designed into the product or service and become visible to the customer.

“I tell the story of Volvo. Its marketing talks about safety and its design includes whiplash protection, brake circuit redundancy, traction and spin control. Competitors cannot copy a slogan. They have to retool their product if they expect to win on the promise of safety.”

So, what is your competitive advantage? Not what your marketing says, but what is truly distinctive about your product or service? I would be interested to hear your thoughts. -TF

Jaynie Smith’s Creating Competitive Advantage is now available on Amazon.

Competitive Advantage Over Worthy Opponents

I was talking with Jaynie Smith, a friend of mine about her new book. “There are all kinds of management books written by all kinds of people. Why is the subject of Competitive Advantage so important?”

“Just because you make a product, doesn’t mean you have a successful business. Just because you take out an ad or create a fancy brochure doesn’t mean you will win. Every company spends marketing dollars, but most of it underperforms. Most marketing doesn’t communicate what is truly important and gets caught up in the blather that sounds like every other company’s marketing stuff.

“And customers are smart. There is the saying that you can’t fool dogs or children. Well, you can’t fool customers either. Most marketing doesn’t connect or communicate anything real.”

“Give me an example?” I asked.

At our company, quality is number one. We are in business to exceed our customer’s expectations. Please. It doesn’t mean anything.” Jaynie stopped. “But it is more important than that. This is not about fixing bad marketing. This is about competing head to head with worthy opponents who have the skills and resources to beat you, if you let them.

“I tell the story of JTECH, an on-site pager company in Boca Raton, Florida, who successfully brought to market local pagers, used by hundreds of restaurant and retail store chains across the country. It was such a great success that Motorola decided to get into the business. JTECH had to seriously answer two simple questions. Why should our customers do business with us? What do we offer that the other guy doesn’t?

“By making the right choices, JTECH fought off a devastating attack.”

If you are interested, you can read the rest of the story (pdf) and find out how they did it.

Jaynie Smith’s book Creating Competitive Advantage is available now from Barnes and Noble ($16), CEO Read ($16) and Amazon ($13). -TF

Creating Competitive Advantage

Struggle as they might, not a single person in the room was able to do it. The assignment sounded simple. Name your unique competitive advantage. Name one quality that truly distinguishes your company from your competitors. Name that one quality that gives your customer a reason to make you the clear choice above your rivals.

I met Jaynie Smith more than ten years ago. Over the years, I have watched her ask that question many times, so the response from this group was no surprise.

“It’s rare that a company doesn’t have a competitive advantage,” Jaynie explains, “but most often, the company simply doesn’t know what it is. Or they know what it is, but have never talked about it, held it up for display, pulled it apart to understand its power. Or they know what it is and even understand it, but never tell anyone, never tell their employees, never tell their customers.”

And so, I was happy to learn, a couple of years ago, that Jaynie was compiling her research into a book. And it’s published. Because she is a close friend, I get to spend time with her to pick her brain. Over the next couple of days, I will share some insights from those conversations.

Meanwhile, the book is out. Creating Competitive Advantage by Jaynie Smith. It lists for $20, but Amazon has it for $13. And if you can’t wait for the book, you can read chapter one on Jaynie’s website (for free).