Most companies read all the books and hire all the best consultants so they can pursue the path to be the best. When I visit the offices of most CEOS, they have the same books on the shelf, the same slogans on the wall. It looks like a desperate attempt to be be as good as everyone else.

Your company can’t be high performing AND be like everyone else. To be a high performing company, you have to be different. What are the important differences between high performing and everyone else? What are the important differences that matter?