“But, what if my team just doesn’t want to listen to me?” Susan protested.

“And, how does that make you, as the manager, less responsible for the communication?” I asked.

“Yeah, but, if they don’t want to listen, how can I make them listen?”

“Indeed, how can you make them listen?”

Susan stopped, this wasn’t going anywhere. “I can’t make them listen. If they don’t want to listen, I have to figure out how to get them to want to listen.”

“That’s a start. Remember, as the manager, you are 100 percent responsible for the communication. So, how do you get them to listen in the first place?”

“Well, I guess I have to talk about things they are interested in. I have to get their attention.”

“And since you are 100 percent responsible for the communication, that is exactly where you should start. Speak in terms of the other person’s interests.”