Structure and Creativity – Part II

From the Ask Tom mailbag-

This continues my response to the following question –

Question:
In your model, whose job is it to balance structure and innovation? (or structure that permits innovation?) How is this implemented? Is it a time span issue vs. a creativity/mindset issue? I worry about calcification and lean against structure which prevents innovation.

Response:
It is easy to fear organizational calcification. Much of management literature rails against terminology about command and control, even the subtle reporting relationship reeks iron fists and thumbs of oppression. This is why our understanding of functional organizational structure is so important. And important to you because of your interest, mandate that an organization be creative.

I define work narrowly looking at two things, decision making and problem solving. This discussion is to firmly attach creativity to decision making and problem solving, within the confines of a structure that eschews rigidity.

First, an exercise, in creativity. I ask a group of student within a 60-second period to name (write down) things that are round, as many as possible in 60-seconds. That’s the goal. You would assume those that name 30 are more creative than those that name six. I immediately get a question, “do you mean round and flat like a coin or round like a sphere?” I say, “there are no rules, no restrictions, it’s up to your own definition.” There is no structure to the exercise save the limit of time.

Inevitably, the clock winds down and most participants have a list of six to eight and most have a look of frustration on their face that they performed so dismally. I ask for sample responses –

  • ball
  • coin
  • planet
  • wheel
  • manhole cover
  • marble
  • watchface

Stop, time’s up!

Remember, the goal is to be as creative as possible and name as many as possible. I say, “ball. What about a tennis ball? A baseball? A basketball?”

“Wait, that’s cheating,” the group responds. I smile.

Here is the point. Instead of instructions where there is no structure, let me create a structure that guides you to be more creative.

Name as many coins that are round –

  • penny
  • nickel
  • dime
  • quarter
  • 50-cent piece
  • silver dollar
  • gold dubloon

Name as many planets that are round –

  • Mercury
  • Venus
  • Mars
  • Neptune
  • Uranus
  • Jupiter
  • Earth
  • Saturn

Name as many balls that are round –

  • tennis ball
  • baseball
  • basketball
  • bowling ball
  • golf ball
  • volleyball
  • cricket ball
  • soccer ball

The more structure in the assignment, the more creative, the more possibilities. This is a concept called idea fluency.

I need you to shift your understanding (not change, just shift) about organizational structure where we create working relationships between people where they engage in work using the fullest extent of their capability to make decisions and solve problems.

Elliott’s model helps us understand that there are different levels of decision making and different levels of problem solving. It is incumbent on every manager to understand those levels and engage the fullest capability of their team members in the work at hand.

Placing accountability for team output at the feet of the manager dramatically shifts managerial behavior to create more productive and creative working environments.

One thought on “Structure and Creativity – Part II

  1. Gail Boenning

    Thank you for the explanation and example of how structure allows for greater creativity Tom! I appreciate the perspective and am considering how I might bring more structure to my days/projects.

    Reply

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