Things look dire. We are on the precipice of disaster. Twist of fate with permanent consequences.

All these headlines are designed to hijack the primal brain. The primal brain only asks this one question – Is what I am about to hear going to kill me? If it is, then I will pay attention. And, it does.

The leader has to engage beyond the primal brain. But, how? We cannot deny the primal brain was stimulated to cry out an extreme warning. We simply have to thank the primal brain for sharing, “thank you for sharing.” And, move on.

It’s not a matter of what is happening now. The leader has to think, how will things be in three months time? How will things be in six months time? This emergency will be over, and then what?