From the Ask Tom mailbag –
Question:
In an attempt to retain their highest producers, a call center instituted an incentive plan that highly favored a group of seven. These “Magnificent Seven,” as the partners called them, did produce a high percentage of the revenues. But they were also highly dysfunctional as a group as each one was high maintenance with lots of personal baggage in his/her own right. While the reward system worked to retain these seven, the churn rate for the remaining 23 seats was over 400%. In effect, the incentives to retain seven people came at the expense of morale, work environment, job satisfaction and even the bottom line. The cost of continuously replacing the 23 employees far exceeded the benefit of retaining the seven. Your thoughts?
Response:
So, if I was a direct manager and needed high volume sales for only the next three months, I would go the M-7 every time. But, that is not the way most organizations work. Most organizations need sustained revenue over years and decades. Most organizations need a sustainable system of sales which contemplates sales methodology, recruiting, orientation, portfolio growth, levels of work, promotion and retirement. This goes back to time span.
Three months time span – Magnificent Seven
Ten year time span – Not the Magnificent Seven
The churn rate is always very high in those kind of operations. I’m surprised they found seven super-stars as its hard to find people who excel in that circumstance. I’d work on the M-7 baggage issue and develop ways to improve recruiting for the 23 other positions.