“Here we go, again,” Walter shook his head. “The obligatory offsite strategic planning meeting.”

“I can tell you are not excited about the planning process,” I responded.

“It’s just that we spend two days jabbering, write some goals on a flip chart and then forget about it. It’s not that I don’t like the process, it’s just, at the end of the day, I don’t see the value.”

“You don’t see the value in jabbering, writing goals or following up? Which is it?” I asked.

“I mean, we create a revenue goal. It’s a nice number. But whether we reach that goal, has little to do with the fact that we write the number on a flipchart every December.”