“The economic news is disturbing,” Morgan explained.

I nodded in agreement. “So, what are the actual impacts to your business and your market? The world is not ending, it is shifting. You think you are dancing on bullets. You have to find the rhythm in the dance.”

“I know, I know,” Morgan shook his head. “But, this recession has lasted so long. My people are tired. My customers are tired.”

“Then stop whining and figure it out. Get rid of the long face. Search for your advantage. Your competitors are suffering, just like you. In this market, in the midst of this chaos, there is opportunity. New undercurrents will surface. Are you watching them?”