“But, shouldn’t we start with the great management books in the literature?” Leonard questioned. “I mean the great management books, not the mediocre, not the lousy ones. Those people have tried and failed, tried again and finally succeeded. Shouldn’t I pay attention to how they did it?”

“How they did it, might be instructive,” I replied. “IF you were in those exact circumstances, at that exact time and IF you were who they were. But you’re not. You expect all things to be equal. Your circumstances are different, your time is different. Most importantly, YOU are different. The cogent variable is not the step-by-step instructions. The most important variable is YOU.”