“The truth,” Riley started, “is that we have assembled the greatest team in our industry.”

“Impressive,” I said. “And your evidence?”

“This past year, we had record sales and the largest market share among our competitors,” he announced.

“I will agree with the statistics, but you were talking about the truth, you said you have the best team.”

“Doesn’t it follow?” Riley stiff-armed. “That the best team wins?”

“Sometimes,” I replied. “Sometimes not. You believe you have the best team and that is why you exceeded your sales targets. That is your position, your belief. It feels good because it agrees with your world view. But what truth are you ignoring because it doesn’t fit your world view?”

“I’m not following,” Riley resisted.

“How much of your revenue came from a single customer? How much of your revenue came from a single salesperson? I’ve seen those statistics as well. Your biggest chunk of revenue, that put you way over the top came from one customer on a single non-recurring project. And without that one project, your sales would have suffered the biggest drop in five years. If nothing changes, next year does not bode well. Do you believe you will get lucky again, or do you have some work to do?”