Tag Archives: defining work

What is the Work?

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Marlena thought for a moment, changed her mind to protest some more. “But, what about a salesperson who doesn’t like to do expense reports, or doesn’t like to update our CRM program? Don’t we have to look at those things in a person’s profile, attention to administrative detail? I will tell you, when we hire a salesperson, if they can’t, or won’t pay attention to the administrative part of the job, then we won’t hire them.”

“If that is the behavior you need from a salesperson,” I shrugged. “However, I think you need to think this through a bit more carefully. What is the work of a salesperson?”

“Well, first, they have to research their market, compile a list of likely customers,” Marlena started. “Then, set appointments to see those people, do a presentation, secure a contract, follow-up to make sure the contract is delivered to the customer’s satisfaction, then make sure we get paid.” She stopped. “That’s about it. If I can get them to do that, I’m happy.”

“So, let’s think through this,” I replied.

  • Could the market research better be done by the marketing department?
  • Could appointments better be done by an administrative scheduler?
  • Could the follow-up better be done by customer service?
  • Could securing payment better be done by accounts receivable?

I would submit to you that your salesperson is doing all kinds of non-sales work, which I am sure keeps them busy from making sales. It all gets down to – What’s the work of a salesperson?”

Can I Do This By Myself?

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From the Ask Tom mailbag –

Question:
I attended your session last week on levels of work. I can see that my organization has a lot of work to do, but I am just a manager. I don’t have the authority to do some of the things you suggest. How can I, as a manager, implement some of these ideas with my own team. Where do I start?

Response:
Remember this phrase, “It’s all about the work.”

Work is solving problems and making decisions. That is where to start. As a manager, think about your team and its function inside your company. Is it marketing, sales, contracting, project management, operations, quality control, research and development, accounting, human resources, legal? What is the function of your team?

In that function, what are the problems that have to be solved? What are the decisions that have to be made? You don’t have to answer these questions by yourself, ask your team.

As you discuss this with your team, three distinct levels of work will likely emerge.

  • There is some direct activity, or production work that must be done.
  • There is some organizing work that schedules the production work, its people, materials and necessary equipment to make sure that the production gets done, on time.
  • There is system work that decides the most efficient sequence, time duration, quality standard and assesses the output to make improvements for a more consistent and predictable product or service.

You will notice that each level of work has its own problems to solve and decisions to make. You will also notice the time span of each level of work is different.

  • The direct activity, or production work may be observable in days or weeks.
  • The organizing work will anticipate the production schedules in weeks or months.
  • The system work will ensure that the product or service is consistent over a longer period of months and years.

You will notice, that to be effective, each level of work may carry its own skill set, engage in distinctly different activities and measure its outcomes in different ways.

Remember this phrase, “It’s all about the work.” As a manager, become an expert in the work. -Tom