Author Archives: Tom Foster

About Tom Foster

Tom Foster spends most of his time talking with managers and business owners. The conversations are about business lives and personal lives, goals, objectives and measuring performance. In short, transforming groups of people into teams working together. Sometimes we make great strides understanding this management stuff, other times it’s measured in very short inches. But in all of this conversation, there are things that we learn. This blog is that part of the conversation I can share. Often, the names are changed to protect the guilty, but this is real life inside of real companies.

The Reinforcement Changes

“Sustained, discretionary effort. That’s what we are after,” I said. “The training period requires more attention and focus from the manager. But as time passes and new behaviors become competent skills, the reinforcement changes.” Travis and I were exploring the role of the manager in all this, specifically looking at the role of positive reinforcement.

“In the beginning, the manager has to overcome pushback and fear of failure. But, as the new behavior turns to competence, the issues change.”

“So, what does the manager do differently?” asked Travis.

“Lots of things, but let’s start with the easy stuff. In the beginning, the manager may reinforce good old fashioned effort. But as time goes by and the effort becomes accomplished, the manager changes to reinforce a specific sequence. As the specific sequence becomes accomplished, the manager may reinforce speed or efficiency.

“Let’s go back to our example of the video game. Modern game designers structure training sequences into the lower levels of the game. Leveling up requires certain fundamental skills be demonstrated. Once accomplished, the player is introduced to more complex scenarios where mastery of the fundamentals must already exist. Each level becomes increasingly complex. The schedules of reinforcement change, but the principle remains the same. What gets reinforced gets repeated.” -TF

Don’t Fall Down Like That

“Somewhere along the way, we lose our natural instincts in the training process.” I was talking with Travis, a lengthy discussion about positive reinforcement in training. “Last year’s training didn’t work and the reason has to do with practice. But a very special kind of practice.”

Travis was listening.

“Have you ever watched a parent teach their child to walk?” I asked.

“Yeah. I have a niece that is learning to walk. Her parents go goo-gah regularly, but still it’s a wobbly process.”

“Does a parent ever say, ‘No, that’s not the way to do it, let me show you. Don’t fall down like that.’?”

“Well, no. They just get all excited, clap their hands and gurgle baby talk.”

“Somewhere along the way, we lose our natural instincts in the training process. Behavior that is reinforced gets repeated. The two elements that were missing from your training last year were practice and immediate positive reinforcement.

“Initial attempts at a new skill or new behavior are usually terrible, but that’s not the point. Your job as a manager is to get all excited, clap your hands and gurgle.

“Look, Travis. When do parents give up encouraging their child to walk?”

Travis was still mentally drawing lines in the analogy. “They never stop, I guess. Maybe only when the kid learns to walk.” -TF

It’s not the PowerPoint

“So, what does this have to do with training?”

“My favorite subject,” I replied. Our discussion about positive reinforcement had finally moved to training. “You did some training last year, tell me about it.”

“Well, first, we invested a decent budget. This was a new process we were working on. We spent a lot of time looking at a couple of different programs. We put together a decent PowerPoint, even hired an outside trainer.” Travis stopped.

“And?” I said.

“And, after all was said and done, a lot more was said than done.” Travis chuckled. “I heard that in a seminar once. But maybe it’s true. After the training, some of the people worked the new way, but some didn’t. Over time, the whole process was abandoned. ”

“You know your program really didn’t have a chance. It was missing something critical,” I said.

“I know, you are going to say positive reinforcement, but we all talked it up and everyone got a certificate when the training was over,” Travis defended.

“That’s all very nice, but I am not talking about being nice. I am talking about being effective. In the training you demonstrated a new process. This new process required a new skill, a new behavior.

“Travis, I can show you how to throw a ball, but if you want to get good at it what do you have to do?”

Travis looked puzzled, “Practice?” he said.

I nodded. “Very special practice.” -TF

Dead in its Tracks

“What do you think is the most difficult, planning or execution?” I asked. Travis and I had been talking about positive reinforcement in the workplace.

“Planning is no slouch,” replied Travis, “but execution is where things go wrong. We may have a perfect plan, but we don’t have perfect execution.”

“Travis, sometimes I look at all the things a company wants to do, process changes, re-engineering, efficiency programs. They are all good ideas, yet, most fail. Why?”

“Execution?” pondered Travis.

“So, why did the execution fail? I saw the written plans. I attended some of the meetings. I observed the training. I watched the pep rallies. I saw the teamwork posters on the wall. I know incredible amounts of money, resources and energy went in to make it happen. In the end, not much changed. So, what went wrong?”

Travis hesitated, “Execution?”

“I saw team members trying new sequences, working with new equipment, handing off projects in new ways. But in the end, it didn’t stick. A new process would get shortcut. The old way worked faster. The enthusiasm faded into pushback. The word on the floor was, if we stiff arm it long enough, the re-engineering would go away. Morale plummeted. Ultimately, the initiative was abandoned. What stopped the execution?”

Travis wasn’t sure.

“Management focused all of their attention prior to the change. Little or no thought was given to how the new behaviors would be positively reinforced. What gets reinforced gets repeated. What does not get reinforced will stop. Dead in its tracks.” -TF

Didn’t Read the Instructions

Tyler finally had a question. “So, have we been wasting out time training our people?”

“Training is not a waste of time, it is how you train that determines its effectiveness.” Tyler squirmed. His company spent thousands of dollars on management training the prior year.

“Tyler, let’s take a fun example. Ever play video games?” Tyler nodded and flashed a huge grin. “How did you learn to play that game? Did it come with an instruction manual? Did you go to the bookstore and buy the Insider’s Guide to the game?”

“No way, I just sat down and started playing it.”

“And what is your competence level?”

“Well, I am at a level 40, now, but over the weekend, I think I can get my character to level 50. That’s as high as I can go with the character in this clan.”

“So, you are telling me that you became an expert. Did you become an expert because their instruction manual was so well written? Did the quality of the Insider’s Guide (that you never bought at the bookstore) have a significant impact on your learning this new behavior?”

“No, I just played the game. My character got killed a few times, but I learned how to navigate around the danger zones. I learned how to engage other characters in battle. I learned out to accumulate powers. Every time I did something right, I got points. Every time I did something stupid, I lost points. My points accumulated, my character got stronger, I leveled up. All around the screen are status panels that give me constant real time feedback on where I am in the game and how I am doing.”

“And you did all this without reading the instructions or attending a training class?” I asked. Tyler nodded yes again. “Tyler, you learned to play the game at an expert level because the game was designed to positively reinforce desired behavior. This positive reinforcement was meticulous and frequent. There were established goals and measurement systems to track progress and status.

“Next week, we will get back together and talk more about training.” -TF

The Payoff

Tyler’s curiosity had moved to intrigue.

“What gets reinforced gets repeated,” I said. We had been talking about positive reinforcement and its impact on behavior. “That’s why measurement and feedback loops are so important.

“Here is the insight,” I continued. “Most managers focus their time before the behavior. Most managers provide training and give lectures on the way things should be done and then wonder why they don’t get the desired behavior. Most managers think their biggest influence on behavior occurs before the behavior.

Let’s meet, let’s plan, let’s discuss, let’s show.

“All of this occurs before the behavior and has minimal impact.

“The payoff, the big influence is after the desired behavior occurs. That’s when to pay the most attention. What gets reinforced gets repeated.” -TF

Relentless Behavior

Tyler was curious. “Let’s say I buy this positive reinforcement thing. Exactly how do I do that? I mean, do I just walk around all day giving attaboys?”

“Is an attaboy meaningful?” I replied.

“Well, not really. It’s not a real attention grabber.” Tyler flashed a hint of a smirk.

“Positive reinforcement doesn’t have to be earth shattering to be effective. But it does have to be meaningful to the individual to have the behavior repeated.”

“So, give me an example.”

“Have you ever watched a teenager completely absorbed in a video game, relentlessly pushing buttons.” Tyler’s brow furrowed but he was still listening. Now, you would think that, for a bright young gamer, repetitively pushing buttons for three or four hours at a stretch would become hopelessly boring. Yet, every time a button is pushed, something on the screen glows or a bell dings, or a spaceship blows up. When you play games at sites like The Island Now, so much positive reinforcement occurs, the gamer can become addicted. And if you want to gain excellent cash rewards, you can place a bet in delhi satta king.

“What gets reinforced, gets repeated.” -TF

Erratic or Predictable?

“But, I give them feedback,” protested Tyler. “They know how to do it right. Why won’t they just do it the way they are supposed to?”

“You want your team members to work the line in a specific sequence in a specific way? You are looking for very specific behaviors?” Tyler nodded his head in agreement.

“When they do it wrong, do you pay attention to them?” I asked.

“Of course. I am usually right on it,” Tyler replied.

“And when they do it right, are you right on it?”

“Well, when they do it right, they just do it right. When they do it right, I don’t yell at them.”

“Tyler, to get desired behaviors, you have to reinforce those behaviors in a positive way. Yelling at people for doing something wrong doesn’t teach them to do it right. Yelling just creates avoidance from doing it wrong. That avoidance behavior can by very erratic and unpredictable. They don’t know whether to scream or eat a banana.

“On the other hand, if you positively reinforce desired behavior, it becomes repeated and predictable.

“So, Tyler, you tell me. What has more value, erratic avoidance behavior or positively reinforced predictable behavior?” -TF

Absolutes and Desirables

“Okay, so if I am to be accountable for the decision, I should make the decision. I get that.” Victor was still struggling to make sure he was sincerely including his team on major decisions. “But I can’t just pay lip service to team participation. That is why I had them vote in the first place.”

“Is voting the best way to make a decision?” I asked. Victor looked puzzled. I continued. “Look, you want people to truly participate in the process even though you will make the final decision. Here is what I want you to try.

“Take a flipchart and draw a vertical line down the middle. Label the left column Absolutes and label the right column Desirables. Now, ask your team to help you fill out the chart.

“For Absolutes, ask what absolutely has to happen as a result of this decision? What are the non-negotiable criteria that we have to consider when making this decision?

“For Desirables, ask what would we like to happen as a result of this decision? What are the outcomes that would be nice, that we should consider when making this decision? And which of these desirable outcomes are the most important? Have your team prioritize these.

“Victor, if you go through an analysis like this, your decision will make a lot more sense than voting. It will be based on a logical process, in which your team actively participates. This is not lip service. This is real.” -TF

Whose Decision Is It?

Victor was staring at the floor, head cupped in both hands. “What a stupid decision.” He was quiet. I was quiet. Silence can do a lot of heavy lifting.

Finally, he continued. “I want to involve my team in decision making. But when we take a vote, they often make the wrong decision. As their manager, I feel like a heel, going against their vote. But I don’t want to let them do something stupid and waste a bunch of time.” He lifted his head.

“Victor, first, do not let them vote. Between you and your boss, who is accountable for this decision?”

“Well, I am,” he said.

“If you are held accountable for the decision, then you have to make the decision. You can involve your team, ask them for input, but you are the manager, the decision is yours to make. Here is what this sounds like to your team.

“Hey, Team. As your manager, I have a decision to make. This is an important decision and will have an impact on every team member here. So, I want to you to help me consider all the angles. After I consider your input, I have to make this decision. When I do make this decision, I will need your support and your full efforts to make this happen. So, who has the first idea?

“Victor, understand, people will support a world they help to create, even if it is not totally their idea. You should involve them, but the decision is yours. And you will be the person I hold accountable.” -TF