“But, I don’t understand. They fill out the form. What discretionary decisions do they have to make as they collect the data from the customer?” Arlene asked.
“Lots, and it is those discretionary decisions that determine success and failure,” I replied. “Let’s look at the form. The first field is the name field. So, you capture the name data for me.”
“Well, it’s your name.”
“Wrong place to start. See, you think if you put my name in the name field, you are done. You missed the first discretionary question.”
Arlene sat up. “Which is?”
“What’s the goal. That’s the first question. What’s the goal?”
“To complete the form?” Arlene tested.
“No! The goal is to have the name information accurate on the policy, so in the event of a claim, there is no clerical confusion or denial of coverage based on the mismatch of a name that may be compared to driver’s license or other identifying paperwork.”
Arlene nodded her head. “So, your name isn’t your name.”
“Not at all. You know me by my nickname. To complete the form, you will have to ask a better question. Mr. Foster, I need to make sure the name on the policy matches your other identification, what is the full name on your driver’s license?
“Arlene, it is questions like these that make all the difference between success and failure. And there are too many of them to train. They become the discretionary decisions for the team member. And if you want a productive discussion with your team, sit with them, as their manager, and talk about the discretionary decisions they have to make. To reach the goal.”