“I am not sure how I can show the impact of our product on the customer?” Suzette continued to protest. “The production team is on the factory floor.”

“Two choices,” I replied. “Bring the factory floor to the customer or bring the customer to the factory floor.”

Suzette was quiet. Thinking.

“Our best customers have never seen our factory. All they know is what the sales team tells them. Are you suggesting that I invite a customer to visit the factory?”

I nodded. “Oh, not just one customer and not just once. What would be the impact on the team to bring them together? And what would be the impact on the customer?”