“Easy to answer the negative, more difficult to answer the positive,” I repeated. “In what way can we create the conditions where creative ideas can be constructed, tested and adopted?”

“I remember reading something from a long time ago, about a company that had something called skunkworks,” Susan was thinking. “It was still inside the company, not really a secret, but hidden away somewhere.”

“Lockheed Martin, America’s first jet fighter,” I explained. “Why do you think it was hidden away, not a secret, but out of sight?”

“They were probably experimenting with things where they did not know the outcome and the probability of failure was high. My guess is that, when there were failures, no one knew about it, so nobody got fired.”

“Exactly, the probability of failure was high, so the skunkworks were separated from operations, there was no real impact, no downside consequences. So, if the probability of failure was high, why did the company tolerate it?”

Now, Susan smiled. “Because the possibility of upside was substantial. And, they had to work all the kinks out of the ideas. There were likely failures along the way, but the company minimized the risk while they were making headway.”

I repeated my question, “In what way can we create the conditions where creative ideas can be constructed, tested and adopted?”