From the Ask Tom mailbag –
I gotta tell you that these comments are tone deaf to the situation we are currently in. I am a CEO and focused on survival. I do not know if there will be demand for our services in 1 month or 6 months from now.
Now is the time to lead through the crisis not dream or imagine what life will be like 5 years from now.
If I were to think 5 years down the road it would be like the captain of the ship on the flag pole looking for land while the boat was on fire. It would be best for the captain to get down and lead the team in extinguishing the fire.
I talk to CEOs every day. I wonder if some will make it, some will not, some are already out of business.
Many states have opened up (with restrictions), but just because regulation has relaxed doesn’t mean the market has returned. I assume most who qualified, applied for PPP and already made work-force decisions. You are likely monitoring sales like a start-up.
If you stand back and look at your competitors, what are the characteristics of those that will be alive in 2021? What did they focus on in the past 60 days? What will they focus on in the next 90 days? What will they focus on, rounding out the year into next?