From the Ask Tom mailbag –

Question:
The best engineer on our team was recently promoted to VP-Engineering. Don’t get me wrong, he is a great engineer. But something is just not right. Relieved of his engineering duties, he seems to wander around, sticks his nose into a project without any background on its status. Since I was in your workshop last week, now, I understand that a VP (of anything) is an integration role. It is becoming clear that my boss made a mistake. This guy is not an integrator and we miss his contribution on the engineering team.

Response:
I don’t know the background, I don’t know your company and I don’t know what your boss had in mind when he made the promotion. Doesn’t matter. I hear these stories all the time. Here’s the problem.

Few companies take the time and effort to clearly define the role. Most companies promote without clarifying the work. Maybe your engineering team member has the right stuff to be a VP, but until we define the work, we have no clue.

Most hiring managers believe in magic and fairy dust when they make a hiring or promotion decision. Then, they are disappointed when the candidate doesn’t live up to the expectations that were never defined.

There is no magic. There is no fairy dust, just a little managerial elbow grease –

• What is the purpose of the role? Why does it exist?
• What are the key areas in the role? Key result areas (KRAs)?
• In each key area, what are the tasks and activities?
• In each key area, what is the output, goal, objective?
• In each key area, what decisions have to be made? What problems have to be solved?
• In each key area, what is the time span of the goal?
• In each key area, what is the level of work?

This is the critical thinking that has to be done before you make the hire, before you make the promotion. The answers to these questions will lead you in the right direction. Without this data, there is no way to make a sound hiring or promotion decision.

But, no one wants to do the managerial work. They would rather rely on magic and fairy dust, notions and potions.