“What do you think is stopping you from creating a plan for this year?” I asked.

“I don’t know,” replied Dawson. “Sometimes, it seems like just an exercise that we go through every year. You know, it’s January, we have to have a plan.”

“I don’t think you know what you want,” I challenged.

“That’s not true!!! I know what I want. We have a new product we are trying to get out of the ground and a new branch we want to open in the north part of the state. There is a new market we want to go after by repackaging one of our existing services. There is a lot of stuff we want to do.”

“Good,” I said. “Now, draw 3 pictures for me, one for the new product, one for the new branch and one for the new market.”

Have you written down your action plan for 2013? What is the benefit of writing it down?