“So, it’s important to be Number One or Number Two in our market. I get that. Third or Fourth place just creates a target. Can we use geography to narrow our market definition? I mean, as a local supplier, we have an advantage. We can honestly say that we are Number One in our local market,” Gene explained.
“Yes, if your market is truly a local market. But, Gene, I gotta tell you, I have seen some trucks rolling around town from a new competitor I haven’t seen before,” I replied.
“Yeah, I know who they are. Their headquarters are on the other side of the state. They don’t do any local advertising. I think they are depending on the internet to get their leads. They show up pretty heavy in search engines. But, still, they’re from out of town.”
“Gene, I visited their yard. They don’t have an office, but they have six trucks in your local market.” -TF
As the market continues to tighten, I think we will all begin to see new pressure from companies who are seeking work outside of their locale. It is for this reason that we need to make sure that we make every effort count towards available jobs. I want my competition to stay out of my area, so I need to make sure I’m in front of every opportunity.
I kind of agree. I wonder what will have to change though for that to happen.