“Today, the subject is purpose. In front of you is a 3×5 card that we prepared together during this past week. These are your words describing an accomplishment on an important project.”

Julia paired them up to trade their stories of purpose past. Two minutes later, each pair was recording their work on a flip chart, one writing, one telling the story to the group.

Twenty-five minutes later, they had a written record of significant accomplishments during the past two years.

“Where do we go from here?” Julia asked.

“We just do more of the same,” Ralph chimed in.

Julia’s eyes met with each team member around the table. Without looking down, she pulled out a large chart with two lines on it. One line was moving up, colored green. One line was moving down, colored red.

Julia explained that the green line was the incoming work. It was a good thing. The red line going down was the department’s profit. That was a bad thing.

“How do we get the red line to turn up?” Julia asked the group.

All eyes turned to Ralph. “Just do more of the same?” he repeated, but this time it was a question.

“I know you can do it,” said Julia. “Since the meeting started, we have talked very seriously about how well we work. But something has changed. Something in our process is slipping, or missing, or we may be doing something wrong. Together, we need to find out what it is.” She stopped. The room was silent. For what seemed like ten minutes, she let silence do the heavy lifting. In reality, it was only twenty seconds.

“The question is still on the table,” she said. “How do we get the red line to turn up?”