“Why do you think we spent the time and money on the t-shirt program, using different colors and all?” Travis was beginning to understand the underlying dynamics. “I mean, we could have just made notes in the personnel file, or instituted some incentive bonus program and spiffed the supervisors.”

Travis was stumped. He had always believed that money was the prime motivator for employees, especially for entry level jobs.

“Travis, when you look out across the floor, do you see the colors? Can you tell who is who and where they are in their on-the-job training?”

“Well, sure. We have three new guys, two forklift certifications, two people certified to close out loading tickets and two guys who can handle shift meetings.”

“This whole program is designed to reinforce desirable behaviors in a way that is visible to everyone. The visibility helps to sustain the positive reinforcement even when the buddy or the supervisor isn’t around.

“And right now, even you or I could walk out on the dock and make a meaningful positive comment about their progression, based on the design of the system.” -TF