From the Ask Tom mailbag –

Question:
Our company has a critical issue around finding skilled workers. Our community is growing fast and we cannot find the skilled workers we need to meet the demand. We are trying to connect with our community college and state & local job staffers. I am calling on my former company, an economic development corporation to talk about a recruiting program to bring skilled workers to our market. What else?

Response:
In South Florida, this phenomenon appeared three years ago in SWOT analysis. Most of my construction related clients clearly identified – when the recovery happens, we are going to run short of qualified technicians and skilled labor.

Two things contributed. First, when the recession hit hard, many immigrant workers (both legal and illegal) simply went home (and stayed). Second, many in our work force discovered air conditioning. Construction trades often work outside in the elements and for about the same money, the fast food industry offered work inside under air conditioning.

This resurgence in the overall economy has bolstered two cottage industries – recruiting and training. There are, indeed, industry associations that focus on this dilemma. The leader is an organization called Associated Builders and Contractors (ABC). They have a strong national organization and local chapters in every major and many minor markets. They offer a range of training from basic OSHA certifications to vocational training in specific skilled labor trades.

It’s funny. When we identified this problem three years ago, everyone pushed back and said they weren’t equipped to train or they couldn’t spend the time to train. Training took too long, they needed workers now. But, if they had jumped in with training programs two years ago, there would be a stream of graduates in the market, now.

Others pushed back, saying they could not take the risk of training. They feared they would invest in a person’s training and then have them leave the company. What’s more expensive? Training someone and having them leave, or not training someone and having them stay?