“I’ve been working with my team to get them to be more effective at time management,” Bobbie explained.

“How’s that going?” I asked.

“Kind of rough. I showed them how to use a task list, how to schedule events into a calendar, using our software. But, I haven’t really seen any improvement. They still miss deadlines and forget things.”

“Do they understand the mission of the work they do?” I wanted to know.

“Well, the company has a mission, I mean, we have a mission statement.”

“But, do they understand the mission of the work that they do? People who are clear about purpose, have little difficulty deciding what actions are necessary. Those people without a clear purpose will have to carry an organizer to plan their day.”