This next idea was easy. We had been working to create a bunch of ways that we could frequently and consistently communicate our company culture.

“It was right in front of us and we didn’t see it,” said Miguel. “Our company newsletter was full of informative articles about our 401(k) plan and how to make a claim with our health insurance carrier, but there was nothing about what our company is all about.”

Sadie spoke up next. “We put out our newsletter each month, that’s 12 issues a year. How hard could it be to come up with 12 stories that promote our company culture?”

Sam raised his hand. “Wait a minute, guys. You all think it’s important to spend time making up a bunch of stories to put in the company newsletter. I gotta tell you. I have work to do. I don’t have time to fiddle around with stuff like this.”

The group stopped. We had been in such a positive, back slapping, high fiving mode that we hadn’t noticed Sam in the back of the room. I could tell by the body language from the rest of the team that they would just as soon pooh-pooh Sam out of the room.

“Wait a minute,” I said. “You all are on board with this, but Sam has some serious heartbreak with the direction. And if Sam has heartbreak with it, some of the rest of the company is going to feel the same way. You can’t ignore it. How are you going to respond?”

How would you respond? I would like to hear your comments. Why is culture so important? -TF

“I need each of you to become an author,” I said. The management team looked at each other. I saw a set of eyes roll in the corner. I smiled.

“I need each of you to write a story.” I stopped for dramatic effect. “The story will only be four sentences long.” I could see a silent sigh of relief wave across the room. “In fact, we are going to write that story right now. To make it easier, you will all work with a partner. So, pair up. Let’s get going.”

We had been working on how to communicate our list of values throughout the organization. The idea was to create a story, four sentences long, that captured a positive example of a behavior aligned with one of the values the group had selected. Each manager in the group would be an author. In the room, we had vice-presidents, managers and supervisors. All told, twenty-three members of the management team.

Once each week, a story, written by a member of the management team, would be included in the weekly paycheck of each employee in the company.

In the next ten minutes, twenty-three stories would be created and signed. We had a volunteer from the clerical staff to collect and type them all up. We were covered for the next twenty-three weeks. -TF

As I walked through the entry way to the lobby, I noticed Miguel had posted the list of values in a cheap plastic frame next to the Mission Statement. I ducked into the conference room. Miguel sat up. “I know, I know,” he said. “At least it’s a start.” I stared at him.

“No impact. It’s not even a start.”

The rest of the management team huddled around, taking their places at the table. “Look,” I continued. “You have done a lot of work, but until you breathe some life into these values, communicate them as part of your culture, you might as well have stayed in bed.”

We worked the values list for thirty minutes, and in that short time, a series of ideas was constructed. There were details and accountabilities. For the next couple of days, I will share those ideas. If you like, you can comment or contribute below.

Hiring topped everyone’s list. That meant identifying behaviors connected with those values and constructing interview questions to be used in the selection process. We spent ten minutes brainstorming those questions. Interestingly, that ten minutes revealed more about the meaning of those values and how they would positively impact the culture than any framed poster on the wall.

We amplified those questions by circulating an email copy to several other committees and groups in the company. We got lots of feedback and suggestions for more questions.

We will take a look at another idea tomorrow. -TF

“It’s a good list,” said Miguel. The list had emerged from a values exercise the week before. After an extensive word pairing process, some heavy lobbying, push back, protest and negotiation, this was the list that made it.

“So, now you have a list,” I said. “What do you do with it?” Miguel’s eyes brightened, then his brow furrowed.

“I’m not sure. I guess we could print them out on fancy paper, frame them and put them on the wall next to the Mission Statement.”

I stared straight at Miguel. “Dude, you are going to have to do better than that.”

Miguel nodded in agreement.

“Get your team back together and take this to the next step. If you want to create a positive culture, you have to live by your values. Everything you do as a company should support these values. You have to identify the stories, the examples and the people. Then you have to amplify them. You have to amplify them in meetings, newsletters, memos and emails.

“Get your team together and figure it out. In what way can we communicate our values and the behaviors connected to those values to every person in the company. Frequently.” -TF

Twenty three people milled about the room. We had gathered together to talk about culture. It’s not an odd topic to talk about, but to learn that there is actually a defined process to create was new.

With such a large group, from vice-presidents to managers to supervisors, we broke into six smaller groups so quick discussions could occur.

“On the table, everyone grab a little stack of sticky notes. Please identify five values that you believe are important in guiding our behavior as the company works together. Write one value on a separate sticky note.” Within 90 seconds, most had completed the assignment. Each small group was given another 90 seconds to share their responses, to make sure each person had five sticky notes.

“We have a big white board up here. I know it will get noisy, but everyone stand and come stick your five values to the board. Once all the notes are on the board feel free to group all the duplicates together and then sit down.”

And so the room was thrown into chaos for a few minutes. In the end, 62 different values were represented on the board. Those 62 values were quickly and randomly rearranged into 31 pairs of words.

“This next step is like a double-elimination tournament for a softball game, only quicker. For each random pair, we are going to vote on which value best represents what we want for our collective culture. The winners will go on one side and the losers on the other. Then we will pair all the winners and pair all the losers. To get off the board, the value has to lose twice, so a losing value could earn its way back to the winner’s side of the board.”

The voting went quickly. As the selections went from 62 to 31, down to 12, we then broke into group discussions to get the last 12 down to six. Groups were allowed to advocate for their most important values. In the end, we had five values, with very clear understandings what behaviors were connected to each. The process had taken an hour and a half. We adjourned to get some work done. Our next meeting was scheduled for the following week. -TF

The management team was assembled in the conference room. Culture was the topic of the day.

“You can either try to get people on board with your culture, or you can build the culture that people want to get on board with. Which is it going to be?” I asked.

Since Miguel called this meeting, everyone was looking at him. The silence was working its discomfort. I broke the group into teams of two. Erica’s team was the first out of the gate.

“I don’t think you can talk people into it. The culture has to make personal sense and they have to believe it is really true. People can smell a pig no matter how much lipstick is on it.”

“What do you mean, it has to make personal sense?”

“I mean the values of the company have to be close to the values of the person. If there is a conflict, either the company has to change or the person has to go find another company.”

“Do you think culture comes from values?” I continued to probe.

Erica wasn’t sure where this was going, but she had already stuck her neck out. “I think culture is the collected values of every person who is a member of the group. The collected values govern the behavior of the group. It sets the expectation, creates the environment in which we work.”

“So, would you agree that the first conscious step toward a positive culture is to actively collect the values of each member of the group?” I stopped. “A little scary, perhaps. Until we collect the values, we can get away with ambiguity. Once we collect the values, there is no place to hide.” -TF

“In your company, you have precisely the culture you have designed,” I said.

“Yes, but nobody designed our culture,” protested Miguel. “It just is what it is.”

“Your culture is what it is, because you allowed it to happen that way. You currently have an unconscious culture that is drifting without guidance. To build a positive culture requires conscious work. And to get people to support that culture requires that they participate in its creation.”

“But what if the culture is already there?” Miguel was still trying to play the victim.

“Culture doesn’t get carved in stone. It is constantly changing, for better or for worse. The conversation about culture can start anytime.”

Miguel was quiet, then finally asked a question. “So, what does this conversation sound like?”

“Why don’t we talk about it all together? When can you collect your management team?”

“How about tomorrow morning? Early.” -TF

“Our culture?” Miguel stopped. “Well, there is the official story, and then there is the truth.”

I smiled. “Well, we all know the story is better than the truth.”

“Yeah, I know,” Miguel continued. “I mean, we try hard. We got the company mission statement posted by the front door. We got the teamwork posters on the wall. We have an employee newsletter, but you know, morale is still in the dumpster.”

“What do you think is the problem?”

“Don’t know. We try to get everybody on board, but the enthusiasm just isn’t there. It’s like they just don’t believe what a great place this is.”

“Who decided it was such a great place?” I asked.

Miguel was puzzled. “What do you mean, nobody really decided.”

“That’s the point. We, as managers, have manufactured the things you describe as culture. The mission statement looks like it came from some Mission Statement book. The teamwork posters were bought out of a catalogue. I have read your employee newsletter and all it talks about is how to make changes in your 401(k) plan and make a claim in the health insurance program. You have the tools to create and communicate your culture, but you are not using them.

“The biggest tool you have is participation. People will support a workplace they help to make.”

So, I am curious. How does your organization get people to participate in the creation of elements you would describe as culture? Please post a comment. -TF

At some point during the next few days, life will turn from frenetic holiday chaos to moments of family, friends and reflection.

Take a deep breath and exhale completely. The stress will melt away.

It is almost time to rest and renew.

Gather those around you and wish them well. Smile at yourself for you have accomplished much this year. -TF